This Is How You Can Get A Signature Roksanda Dress For Just £28

For Serbian-born designer Roksanda Ilinčic, this London Fashion Week is all about collaboration. First came the glorious Roksanda x FlitFlop partnership, which is as bold and edgy as it is about comfort and now Ilinčic is partnering with George at ASDA to bring her trademark bold colours, sculptural shapes and loud minimalism to a supermarket near you. With prices starting from just £14, the capsule collection is part of a celebration of 40 years of London Fashion Week; proceeds generated from the range will be donated to the British Fashion Council Foundation, to foster growth and success in the British fashion industry. In terms of the clothes themselves, they are the very definition of affordable luxury and - naturally - already flying out of stock.

Roksanda is, of course, no stranger to a collaboration. Apart from FitFlop, the London-based label has previously joined forces with high street stalwart Jigsaw, as well as Barbour and Lululemon. At its core, the female-led brand has always been about creating products that women really want and is behind some of the chicest outfits worn by the likes of Michelle Obama, the Princess of Wales and Cate Blanchett. Just as important to the designer as dressing high-profile women, however, is creating a wardrobe accessible to all women. That's where the latest partnership comes in.

With a flurry of pinks, oranges, burgundy and navy, the 30-piece collection plays homage to modern athleisure. Giving a new meaning to smart casual, the collection is packed with ample cold weather essentials that will no doubt make a statement, including a pink and burgundy oversized longline hoodie, £24 and a colour-block borg fleece, £30 in vibrant orange. The most expensive item in the supermarket's capsule collection is the Burgundy Belted Midweight Mac Coat, £60 which could easily pass for triple the price. Ilinčić says: 'As an alumnus of the BFC NewGen, this collaboration has allowed me to give back to the community which helped start my creative career.'

The 30-piece collection is priced from £14 to £60 and is available online and in a few select stores. Shop the full collection here or scroll below to see our favourites. Hurry, they won't be around for long.

Shop: The Best Pieces From Roksanda For George

Aimee Jakes is Grazia’s trending content editor. As well as writing about skincare launches, high-street fashion and gym bag essentials, she’s forever chatting to celebs about their fancy beauty routines. Follow her on Instagram here.