Dôen Makes Summer Dresses Celebs Can’t Stop Wearing – Now, It’s Launching A Collab With Gap

The exclusive summer capsule collection fuses Dôen's whimsical femininity with GAP's signature designs.

gap x doen collection 2024

by Hannah Banks-Walker |
Updated on

It's fair to say that in the past couple of years, Dôen dresses have become to summer what Gap's entire collection in 2007 was to my sixth form wardrobe: almost inextricable. Celebrity endorsement has helped Dôen, the relatively small California label founded by sisters, go from a little-known start up in 2016 to a brand with real selling power now (the label's designs often sell out online). Gap, meanwhile, has tried to rebuild its image in the past few years, using collaborations as one part of its strategy to attract a new audience. It has tapped brands as diverse as LoveShackFancy to Palace, with Dôen becoming its latest partner.

Given that Dôen was founded by Margaret and Katherine Kleveland, this new limited-edition collection is a celebration of sisterhood, with Lily Aldridge and her sister Ruby acting as the faces of the new campaign. There are 46 pieces across women's and childrenswear, with everything from summer dresses to pretty vest tops and even a Dôen take on Gap's classic khaki trousers.

Prices are not much higher than Gap's usual offering; women's pieces range from £12 to £100, making this one of the more affordable collaborations of the year so far. 'It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,' says Katherine Kleveland. 'As with all our designs, the collaboration pieces were designed to be loved, worn in, and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.'

Indeed, given that most Dôen dresses start at around £250, this is the perfect opportunity for fans of the brand to add it to their wardrobes for considerably less than usual. With that in mind, it's a fair assumption that the dresses will sell quickly – particularly the midi, available in denim or white, with Dôen's signature smocking detail.

Launching on 23rd May, you have a week to decide what you want to buy. Your summer wardrobe will certainly reap the benefits.

SEE: The Gap X Dôen Collection

Hannah Banks-Walker is the Head of Fashion Commerce for Grazia, where she waxes lyrical about midi dresses and tries not to collect any more red lipsticks.

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