Gap x Dôen Is Already Selling Fast, So Here’s What To Buy Now Before You Miss Out

It's fair to say that in the past couple of years, Dôen dresses have become to summer what Gap's entire collection in 2007 was to my sixth form wardrobe: almost inextricable. Celebrity endorsement has helped Dôen, the relatively small California label founded by sisters, go from a little-known start up in 2016 to a brand with real selling power now (the label's designs often sell out online). Gap, meanwhile, has tried to rebuild its image in the past few years, using collaborations as one part of its strategy to attract a new audience. It has tapped brands as diverse as LoveShackFancy to Palace, with Dôen becoming its latest partner for the second time around.

Given that Dôen was founded by Margaret and Katherine Kleveland, the new limited-edition collection is a celebration of sisterhood. ‘We were overwhelmed by the excitement and success of our first collection with Gap,’ says Margaret, co-founder and CEO. ‘Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped Dôen.’ There are 32 pieces across women's and menswear with everything from summer dresses to pretty striped shirts and even a Dôen take on Gap's classic denim jacket.

The Gap x Dôen Dresses:

The Gap x Dôen Co-ords:

The Logo Jumper:

Gap x Dôen: Our Verdict

Rachael Martin, beauty editor says, ‘Despite being Grazia's beauty editor, I do excel in one particular area of fashion - I know my way around a good dress. So, when the chance arose to try on some of those from the Gap x Dôen collaboration, my dress-loving heart leapt at the chance. First impressions? I’m pleasantly surprised at how this Dôen x Gap edit really feels. Often, where high-street collaborations are concerned, they just don't hit the mark, feeling more like a vanity project than a true meeting of minds. Here? Not the case. These floral dresses wouldn’t look out of place on Net-A-Porter. The whole edit is well made, with subtle details elevating each look - take the gathered sleeves on the denim jacket or the dainty broderie details on the white sundress as proof. The sizing is just right. I’m a 10, and the small fits perfectly. I'm 5'4 and the trousers were the perfect length - if you're my height, you'll know this is rare. And if I had to buy just one look? This is tough, but it's the dark blue two piece - the collared shirt teamed with the maxi skirt is as sweet as they come. I tried on the full collection to bring you the very best pieces.’

Prices are not much higher than Gap's usual offering; women's pieces range from £12 to £100, making this one of the more affordable collaborations of the year so far. Indeed, given that most Dôen dresses start at around £250, this is the perfect opportunity for fans of the brand to add it to their wardrobes for considerably less than usual. With that in mind, it's a fair assumption that the dresses will sell quickly – particularly the midi, available in black or white, with Dôen's signature smocking detail.

Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.