With spring just around the corner, and the promise of outdoor meet-ups lingering on the horizon, our thoughts, naturally, have turned to what on earth to wear. Thankfully, Finery London has the answer. The British label has just relaunched and, while building on its reputation and a brilliant dress and print purveyor, plans to bridge the gap between the high street and contemporary womenswear with great quality and affordable prices being key to its offering. As of January 2021, Dragons' Den's Touker Suleyman has taken direct control since acquiring the brand in 2017, and all its garments and prints are produced in his Turkey-based Low Profile Group Factories, allowing for greater transparency in the manufacturing process.
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To celebrate its relaunch, the brand has dropped an exclusive 20-piece edit at M&S, with prices ranging from £29 to £89, which is filled with the kind of throw-on-and-go dresses that make choosing what to wear in warmer weather a cinch compared to bundling up in layers.
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As well as easy-to-wear wrap styles in polka dots and florals, there's also a very chic chiffon shirt dress that has you-know-who's name on it (Kate Middleton), and a puff-sleeved number the coloured of freshly-mown grass that would look particularly seasonal at a late-summer wedding. And while dresses make up the bulk of the offering, there's also some swishy pleated skirts that will ease you back into waist-down dressing, as well as a leopard-print co-ord that is ripe for re-emergence. Meet you at the checkout!
SHOP: The New Finery London Collection At M&S
1 of 13Finery London, Crepe Floral V-Neck Midi Tea Dress, £49
2 of 13Finery London, Geometric V-Neck Midi Tea Dress, £89
3 of 13Finery London, Chiffon Polka Dot Collared Midi Tea Dress, £79
4 of 13Finery London, Leopard Print Midi Tiered Skirt, £39
5 of 13Finery London, Crepe Printed Ruffle Midi Tea Dress, £69
6 of 13Finery London, Crepe High Neck Frill Detail Midi Tea Dress, £59
7 of 13Finery London, Crepe Polka Dot V-Neck Midi Tea Dress, £49
8 of 13Finery London, Satin Geometric Long Sleeve Shirt, £59
9 of 13Finery London, Cotton Animal Print Collared Smock Dress, £49
10 of 13Finery London, Polka Dot Round-Neck Midi Tiered Dress, £45
11 of 13Finery London, Crepe Animal Print Midi Tea Dress, £45
12 of 13Finery London, Leopard Print Collared Long Sleeve Shirt, £35
13 of 13Finery London, Leopard Print Trousers, £29
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