No brand encompasses effortless elegance quite like Djerf Avenue, Matilda Djerf's namesake brand, whose cool-girl aesthetic will help you create the pinnacle Scandi wardrobe. Tube tops, slip dresses, blazers and chic, unfussy designs in muted pastels define the brand, which has taken Pinterest, Instagram and TikTok by storm. Equally as famed for its cool-girl flair? Frankies Bikinis. Founded by Francesca Aiello, whose vision to design trend-led, universally flattering swimwear led to the creation of the ultimate bikini brand worn by every it-girl in LA. So, when we heard that two of the internet's buzziest brands were coming together, we were filled with utter joy - and that's putting it mildly.
Djerf Avenue x Frankies Bikinis is simply put, perfection. The collection is whimsy, girlish and minimalistic, perfectly capturing the magical essence we associate with summer. What pieces can you expect from the collaboration? Much like Djerf Avenue's current collection, expect to see floaty dresses, aesthetic loungewear sets, swimwear, and a new iteration of Djerf Avenue’s viral robe. Our personal standouts include the Airy Poplin Dress, the perfect summer sun dress, the Contrast Robe in Cottage Meadow (of course) as well as the Diana Halterneck Bikini, and matching Frilly Bottoms.
The collection will be available in extended sizes, ranging from XXS - 3XL. Available now, shop our top picks below.
Shop: Djerf Avenue x Frankies Bikinis
frankiesbikinis.com
If you have bigger boobs, a halter neck bikini with adjustable ties is perfect. We love the cottage-core feel of this pastel pastel bikini top.
frankiesbikinis.com
Don't forget the matching Brazillain frilly bottoms.
frankiesbikinis.com
A swim skirt - is this the early 2000s? We love a skirt bikini bottom for those looking to introduce something slightly different to their swimwear collection, or for those after something a little more full coverage.
frankiesbikinis.com
The iconic Djerf Avenue robe, back in a brand new pastel plaid print featuring the dual Djerf Avenue and Frankies Bikinis logo on the pocket.
frankiesbikinis.com
Made from a light organic cotton fabric, this is the perfect dress for those unbearably hot summer days. The embroidered hem and ruffle edge add to the cutesy vibe, too.
frankiesbikinis.com
The blue Breezy Shirt, a Djerf best-seller, has been reimagined in pink, yellow and green for summertime. Throw over your bikini, and wear with your favourite linen trousers.
frankiesbikinis.com
Butter yellow is the colour of the summer, and this simple tank is ideal for summer lounging.
frankiesbikinis.com
And, don't forget the matching, unbelievably comfy, drawstring trousers.
frankiesbikinis.com
Nothing says sailor-core quite like this halter-neck bikini top. Made from extra soft fabric and adjustable straps, add the Diana Bikini to your swimwear collection now.
frankiesbikinis.com
Don't forget to pick up the matching high-rise bottoms.
frankiesbikinis.com
We're calling it - boy shorts will be one of the biggest trends this year. Beat the fashion tides with the Rufus Terry seaside stripe bikini bottom featuring a mid-rise fit.
frankiesbikinis.com
An easy breezy summer dress made from light organic cotton.
Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.