Damson Madder is quite adept at crafting a viral-worthy spring dress. A terribly guarded secret amongst fashion's cool girls, the brand is mainly known for its whimsically cheery patterns, its famous gingham co ord set and, as a quick scroll through the brand’s Instagram reveals, a lineup of stylish dresses loved by fashion editors and insiders alike. Take, for example, the viral Lilo Dress, which flew off online shelves almost instantly after it's release this spirng and has been restocked multiple times since, or the Bora Mini Dress, a fresh take on the plaid that Olivia Rodrigo wore just last week.
For 2025, the fashion set have again flocked to a Damson Madder frock, and this time it's the Goldie Dress – a boxy denim mini that I've seen circling on social media for some time now. Designed as the ultimate throw-on dress for spring (and eventually summer), the Goldie is crafted from light blue denim with an all-over leopard print pattern and is finished with a charming Peter Pan-like collar and a signature Damson Madder bow.
On sale
damsonmadder.com
Made with cotton and blended with recycled fabrics, this dress is the perfect throw-on outfit for summer and can also be paired with tights and boots on chillier days.
But the best part about the Goldie isn't just its popularity – it's the versatility, which makes it the perfect dress for Britain's unpredictable weather. As we navigate the heatwave we're currently experiencing, the mini is perfect for wearing on its own with kitten heels or Mary Jane ballet flats. Alternatively, for a fashion-forward look, you could pair it with the matching cargo-style Drew Jeans and bright trainers (we're loving yellow Onitsuka Tigers at the moment). For chilly summer evenings, consider styling it with sheer brown tights and layering it with blouses (which look great underneath), or opt for cardigans and lightweight knits worn over the top.
Like many other Damson Madder favourites, this dress has already been restocked a few times, and given that the classic blue style is currently on sale, we suspect it'll sell out in no time. So we'd suggest shopping the Goldie Mini before it's gone again.
Shop: Alternate Colours Of Damson MAdder's Goldie Dress
damsonmadder.com
A more classic take on animal print, this leopard print mini is surprisingly versatile and will make for a unique addition to your wardrobe.
damsonmadder.com
If you'd rather avoid prints, this simple indigo denim mini is just as chic and will transition seamlessly into your autumn wardrobe.
On sale
damsonmadder.com
Made with cotton and blended with recycled fabrics, this dress is the perfect throw-on outfit for summer and can also be paired with tights and boots on chillier days.
damsonmadder.com
Layer the Goldie Mini with the Drew Jeans for a Y2K throwback look. Alternatively, style the jeans with cardigans and trench coats as we continue to battle the chill.
Image credit: @florettenacer and @ninacachia
Emma Richardson is a Fashion commerce writer for Grazia. She covers shopping, lifestyle, celebs and anything trending.