There are certain pieces you spot on Instagram so often, they slowly wear down your willpower until you’re adding them to your basket without a second thought. For me, that’s practically every Damson Madder dress. I spent the entirety of last summer waxing lyrical about Damson Madder's (now sold out) Tish dress, and the better part of spring pining over the denim Goldie dress. It's not just me, though. The British label has also amassed quite the A-list following in recent years. Case in point, Olivia Rodrigo, who wore the brand's Bora Mini Dress in Manchester this week. And luckily for us, the exact dress is still in stock.
Founded in 2020, Damson Madder quickly shot to cult status thanks to its conscious ethos, punchy use of colour, and instantly recognisable silhouettes. The brand’s aesthetic lands somewhere between vintage whimsy and modern cottagecore, yet every piece feels firmly rooted in the now – and the Bora dress is no exception. It taps into two standout 2025 trends with its checked design and dropped waistline, while the shirred bodice adds a flattering and comfortable slant.
Shop: Olivia Rodrigo's Damson Madder Dress
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Rodrigo's checkered frock of choice is as playful as it is classic. Consider the dropped waist and mini length that make it undeniably cool, while the buttoned cuffs and neat collar add a polished finish. A grown-up take on school uniform codes, the Bora mini definitely deserves top spot in your summer rotation.
For a summer's day, style as Rodrigo did with simple cat eye sunglasses and a sleek shoulder bag, or pair the mini with sandals and a raffia tote (Dragon Diffusion bags are expected to be a big one again this summer) for the beach. Alternatively, you could throw on a boxy blazer or oversized denim jacket over the top if it's windier – the dress layers well because of its volume.
Of course, thanks to their stylish range of minis, midis, and maxis, the Bora mini isn’t the only frock skyrocketing in popularity. The Rachel Midi Dress is another fashion-insider favourite, thanks to its striking and versatile design. With its bold candy stripes and pretty ruffle trim, it's an excellent dressy pick and is further proof that Damson Madder is stocking the dresses of the season. The ultimate endorsement? Emma Roberts was spotted in the cheerful midi earlier this month.
On sale
Damson Madderdamsonmadder.com
Damson Madder's Rachel dress looks almost vintage-inspired, but has elements that give it a distinctly modern feel. The dropped waist and ruffled neckline, for example, add a feminine edge, while the maxi length is incredibly flattering and chic. Style with everything from Onitsuka Tiger trainers to chunky sandals.
So, whether you're opting for the checkered Bora mini or the striped Rachel dress, there's something about the way the brand blends bold prints with easy throw-on designs that makes it special. It's dopamine dressing, but rooted in the kind of wearability that means it'll be on constant outfit rotation. No extra frills needed.
Shop: More Best-Selling Damson Madder Dresses
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The Simone dress has been dubbed the best butter yellow dress of the season, and has gained a plethora of fans thanks to its cheery yellow colour way and adorable cherry detailing. It's still in stock on the DM website, although if the past is any indication, it'll be selling out quickly.
Fenwickdamsonmadder.com
A veritable smorgasboard of SS25's best trend, the yellow polka dot print Lilo dress sold out about a week after it's release. The babydoll mini can be worn multiple ways and whether styled as a dress, a skirt or even a darling top, it's a clear summer staple amongst the fashion fluent this season. Now that it's finally back in stock, we advise against hesitation as it's likely to fly off the shelves fast.
Fenwickdamsonmadder.com
We've waxed lyrical about Damson Madder's viral Goldie mini dress in the past, and the iconic mini is finally back in stock. With an all-over leopard print, a charming Peter Pan collar and the brand's signature bow, the dress is ideal for wearing with dainty ballet flats and chunky trainers alike.
On sale
Damson Madder damsonmadder.com
Damson Madder's leopard print designs are nothing short of iconic. Its leopard trousers have been in and out of stock more times than I can count on one hand, and it's gilet was seen on almost every single It-girl. Now, the brand's leopard midi dress is on sale, so you can snap up the Persephone dress at £48.
Half price
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Given butter yellow's popularity this season and Damson Madder is embracing it with open arms. Its Iris design features a pleated skirt, side seam pockets and adjustable straps - plus it's drenched in that delectable creamy-yellow embroidery that screams summer.
25% off
Damson Madder damsonmadder.com
If you're leaning into the cottagecore trend this summer, this midi dress, with an oversized collar and tie at the neck might be the dress for you. A bright and bold dress with a pastel striped design, it also features girly details like tuck detailing at the hem, button-down front and copious amounts of ruffles.
On sale
Damson Madderdamsonmadder.com
Damson Madder's Mia dress has already sold out once, and it's likely to again. It's an endearing midi that can be worn three ways; either as a bow bandeau, halter or asymmetric style. The dropped waist and shirred bodice also add to the feminine nature of the dress, so to style, juxtapose this with chunky loafers.
On sale
Damson Madderdamsonmadder.com
The Becca Midi Dress is yet another ingenious design from the brand, as it doubles as two dresses thanks to its removable puff sleeves. The style is made from 100% organic cotton to keep you cool and features a playful yellow/green/brown stripe called 'tropical print.' All that's left to do is add a pair of suede sandals and hoop earrings for the perfect summer look.
Main image credit: ©Backgrid/Damson Madder
Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look - yes, she can tell you exactly where a specific coat is from. When not writing, shopping or scrolling Instagram (find hers here), Gemma will likely be dreaming up her next holiday (and what she's going to wear).