Damson Madder is quite adept at crafting a viral-worthy spring dress. A terribly guarded secret amongst fashion's cool girls, the brand is mainly known for its whimsically cheery patterns, its famous leopard print jeans and, as a quick scroll through the brand’s Instagram reveals, a lineup of stylish dresses loved by fashion editors and insiders alike. Take, for example, the viral Tish Poplin Midi Dress, which flew off online shelves almost instantly last year, or the Tulip Off-Shoulder Midi Dress, a fresh take on the classic ditsy floral styles that return every spring/summer.
For 2025, the fashion set have again flocked to a Damson Madder frock, and this time it's the Goldie Dress – a boxy denim mini that I've seen circling on social media for some time now. Designed as the ultimate throw-on dress for spring (and eventually summer), the Goldie is crafted from light blue denim with an all-over leopard print pattern and is finished with a charming Peter Pan-like collar and a signature Damson Madder bow.
damsonmadder.com
Made with cotton and blended with recycled fabrics, this dress is the perfect throw on outfit for spring/summer and can also be paired with tights and boots on chillier days.
But the best part about the Goldie isn't just its popularity – it's the versatility which makes it the perfect transitional dress to take you from spring to summer (and with the right layers, even autumn). As we navigate the unpredictable temperatures of March, April, and May, consider styling it with sheer brown tights and layering it with blouses (which look great underneath), or opt for cardigans and chunky knits worn over the top. Once summer arrives, shed the layers and wear it on its own with kitten heels or Mary Jane ballet flats. Alternatively, pair it with the matching cargo-style Drew Jeans for a cool girl-approved co-ord look.
Like many other Damson Madder favourites, we suspect this frock will sell out in no time, so we suggest you shop the Goldie Mini before it's completely out of stock. However, if you're weary of Britain's unpredictable weather, worry not, as we’ve linked the matching jeans below.
Shop: The Matching Drew Jean
damsonmadder.com
Layer the Goldie Mini with the Drew Jeans for a Y2K throwback look. Alternatively, style the jeans with cardigans and trench coats as we continue to battle the chill.
Image credit: @florettenacer and @ninacachia
Emma Richardson is a Fashion commerce writer for Grazia. She covers shopping, lifestyle, celebs and anything trending.