COS’ Latest Runway Show Is Brilliant – These Are The 10 Items We Predict Will Sell Out First

If I were to ask you to name a runway show you're looking forward to at New York Fashion Week, you'd probably list off American icons such as Ralph Lauren, Tory Burch and Coach or perhaps younger brands like Collina Strada and Khaite. All brilliant highlights, let me assure you. One name you probably wouldn't think of, however, is high street brand COS. Although team Grazia is often waxing lyrical about how good the COS new-in section is and which colour of the viral cashmere jumper to invest in, it's fair to say the brand hasn't traditionally been associated with fashion week. However, yesterday COS staged its ready-to-wear show in Brooklyn, and everything from the polished collection on the runway to the front row boasting celebrities like Jodie Turner-Smith and Lauryn Hill cemented the fact that the brand has grown far beyond just a high street brand.

Staged in a former 1890s rope factory, the industrial setting provided the perfect backdrop for a collection that married the brand's minimal Swedish roots with a distinct New York edge. The collection (led by creative director Karin Gustafsson) features slouchy grey separates, tailored blazers, cashmere knits and (perhaps most importantly for this time of year), excellent outerwear, ranging from shearling to croc-embossed leather. Think of it as COS at its most luxurious – the brand still maintains its reputation for quality and accessibility, but proves it can deliver pieces that can hold their own alongside the high-end labels we know and love.

But, of course, even in a sea of oversized lapels and belted middles, there was one piece in particular that caught the eye of those in the know: the Croc-Embossed Leather Coat. The buttery-soft 100% leather jacket was spotted both on the runway and on multiple guests sitting front row. Its silhouette is simple enough with an angular collar, tonal topstitching and two front flap pockets perfect for injecting any outfit with a subtle dose of personality. The best part, however, is the fact that it's not just reserved for those sitting front row; the coat is available to buy right now, making it the rare NYFW piece that has immediately migrated from the runway to your own wardrobe.

Shop: COS' Croc-Embossed Leather Coat

Aside from COS's outerwear selection, there was another enviable item on the runway (although I could've honestly added it all to my basket), in the form of its Draped Check Midi Skirt. Designed for a mid-calf length with an asymmetric wrap detail, the skirt was styled with a matching checked roll neck jumper and black leather ankle boots – the sort of look you could imagine wearing to both the office and evening dinner dates. And, it's a look that's seemingly already travelled further than the runway as I spotted it cropping up on my Instagram feed, too.

Shop: COS' Draped Checked Midi Skirt

COS's slot on the New York Fashion Week schedule ultimately hints at where the high street brand is headed. On the runway, we saw a showcase of clothes that we'd actually want to wear (and buy) in our everyday lives. Yes, fashion can be expressive, extravagant, and even a spectacle at times, but it can also be attainable and everyday, particularly where COS's showcase is involved. With a show like this, COS firmly staked its claim on the fashion week conversation – and judging by the reaction, it's a brand that won't be left off the list for much longer.

Shop: COS's New York Fashion Week Runway Show

Main image credit: Getty Images/Christian Vierig/Daniel Zucknik

Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she's hooked), Gemma will likely be planning her next holiday (and what she's going to wear). For a glimpse into said travels, outfit inspo and life as a journalist, follow her on Instagram or TikTok.