This Black Friday, Why Not Support One Of These Independent Businesses?

These small and independently-owned brands are offering their own Black Friday deals...

Street Style

by Tim Brooks |

The past couple of years have certainly been an interesting one for shopping. Being encouraged to 'Eat Out to Help Out' and 'Shop Locally' has broadened everyone's shopping outlook. Of course, there was a lot of discussion during the first lockdown about whether or not we should even be thinking about buying clothes – everything felt unimportant suddenly against the backdrop of a global pandemic. But businesses need us all – and it's the smaller, independent brands who have suffered the most.

That's why, this Black Friday, we'd suggest spending your money at one of these lovely, independent businesses. Many will be offering incentives to shop – money off and great discounts – and you'll know your money really is making a difference. Some brands are even giving back to various charities, making your purchases even more important.

There's also the point that in buying something from a smaller, lesser-known brand, you often find unique, brilliant pieces that you won't see on every other person in the street. Just something to consider as we head towards Black Friday...


SHOP: Why Not Shop Independently This Black Friday

You London
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With eye catching shapes and a great mixture of styles, YOJ has some truly lovely, individual pieces .

Jade Swim
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'Designed in NYC / Made in LA' is Jade Swim's bio. Focussed on sustainable swimwear, these pieces are so beautifully minimal.

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"The home of thoughtful gifts" - and it offers just that. For that friend who has everything or the person you've known for so long you've run out of gift ideas, why not try NotOnTheHighStreet for some gems?

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Intricately designed, everyday luxury is what Daphine is known for. The brand also offers engravable pieces to personalise yourself.

Slick Back Scrunchies
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Why not treat yourself to a little something special this weekend, like a fun hair scrunchie? The 90s trend is very much not going anywhere and with these gorgeous printed scrunchies, it's the perfect way to spice up any outfit.

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London-based brand Motley is known for its effortless everyday pieces with a twist but also its transparency as a company. Focusing on how it treats its people and the planet, Motley is a breath of fresh air on the jewellery market scene.

Dora Larsen
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Are you ready to fall in love with some beautiful lingerie? Dora Larsen, based in Bermondsey, explores colour like no other and creates the most beautiful pieces.

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A female force of nature in the fashion industry, Birdsong is an exciting and engaging world to buy into. 'We create clothing for women who dress in protest – against the fast nature of the fashion industry, the obsessive pursuit of trends and the systematic abuse of women in the production line.'

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Cefinn is the go-to brand for elegant and ever-so-chic pieces. You can find something here for a day in the office and even for the party in the evening!

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"Premium quality. Not so premium prices!" Kitri brings all the fun in all forms of beautiful prints.

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The perfect accessory for your winter lockdown walks! Lexxola's frames are some of the coolest and chicest on the market .

Desmond & Dempsey
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Hands up who hasn't thought about jeans in weeks at this stage?! Comfort dressing of course is all the rage with us all locked up at home. Why not feel a bit dressier with a new set of fun PJs from London based brand Desmond & Dempsey?

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MUM BUB HUB are concerned with the wellbeing of mums pre and postpartum developing skincare and essentials to prep your bits and soothe itchy, stretching skin.

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The chicest and coolest - Elleme Paris are creating some serious accessories! From interesting shapes and even some truly scrumptious shoes, Elleme is a great place to find that perfect accent accessory.

SwearBy Skin LED Mask
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Looking for something more beauty orientated this LED mask loved by the likes of Kourtney Kardashian is the brainchild of Shenae Rae, who has made it her mission to make effective treatments accessible and not cost a fortune.

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PARROT London create individual pieces you can interchange with to suit your look. "Hoops & Charms are sold separately for you to switch up your style" - Also they are sustainable by "exclusively using recycled sterling silver and 18ct gold vermeil plating to make the Charm Hoop earrings".

Ernest Leoty
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Athlesiure Parisian brand Ernest Leoty help women integrate well-being into their daily lives, providing carefully constructed pieces as well as activewear and loungewear collections.

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For those in need of some organisation in your life, 10FT is the brand to help you.

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London based watch brand, VITAE offer minimalist design that won't make your bank balance cry.

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You deserve to look your most fabulous, even if it's just your dog seeing you in Lockdown! The most luxurious over the top pyjamas from Sleeper will give you a mood lift without fail.

Up To The Neck
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Pay homage to Africa with this stunning With Love From Africa necklace from jewellery brand Up To The Neck. The gorgeous collection of demi-fine items will make any look pop, and you can even get matching Africa outline hoops or studs to finish off your outfit.

House of Sunny
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Cult classic - House of Sunny creates cool pieces to really elevate your wardrobe.

When is Black Friday 2022?

Black Friday 2022 will land on Friday 25 November, but deals tend to run throughout November as well as across the weekend.

What are Black Friday and Cyber Monday 2022?

This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping. Now that it’s moved over to the UK, you’ll find massive discounts on everything, not just tech, and is the biggest event of the year for retailers. Cyber Monday continues after Black Friday and is another chance to grab a good deal before Christmas.

Just so you know, while we may receive a commission or other compensation from the links on this page, we never allow this to influence product selections.

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Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us