According to Google, today is World Sleep Day (who knew?). To celebrate, we suggest donning some rather lovely pyjamas and napping as much as your heart desires.
The humble pyjama has been a wardrobe saviour over the past couple of years. In 2021, Google searches leapt by 170%, showing just how thirsty we all were for some fancy sleepwear. Matching sets are the new LBD; a ready-made outfit perfect for well-deserved drinks out, cosy evenings in, early nights and even wedding guest outfits.
Smart dressing has changed over the past two years. Tailoring has become softer and comfort is more important than ever. While the popularity of the naked dress and barely-there pieces continues to grow, there’s still a high demand for silky two-pieces that give some serious PJ energy.
Leading the way is Sleeper, whose feather-trimmed pyjama sets often sell out within days of being online. Check out their exclusive colours on Net-a-Porter (we’d have a pair for every day of the week if we could).
Lingerie brand Dora Larsen launched its sleepwear collection late last year. Just like its underwear, there is a range of bright, joyful colours on ruffled sets, puff-sleeve tops and cotton-linen dresses, which will feel super luxurious to sleep in but would also make for a great beach cover-up if you’re on holiday prep. The separates are mix-and-match so you can get the right size and colour combo for you.
For actual bedtime, it’s time to stash away your band tees and travelling trousers for a grown-up pair that actually matches. Les Girls Les Boys have a pink and yellow check, again in mix-and-match styles, while HONNA London has you covered if stripes are what you're after. We also love the black-and-white jaguar-printed set from Desmond & Dempsey. And for silk, you can’t do better than The White Company. Its pale blue pair is irresistible.
Rixo's sleepwear range features its iconic prints on pyjama sets, silk nightdresses and matching robes, designed for the bedroom and beyond. ‘We wanted to design a loungewear collection that you can lounge in for hours and still feel amazing whilst doing so,’ its founders, Orlagh McCloskey and Henrietta Rix, told us last year. ‘Delivering luxury and not sacrificing comfort was a huge priority for us. We also wanted to transcend the ‘rules’ of day and evening dressing. We love the idea that our customers can join a Zoom call wearing a full loungewear look and still look exceptionally chic!’
Tekla – creator of the celebrity's favourite dressing gown – has a new unisex collection of poplin pyjamas in mix-and-match shirts and trousers. For a truly fashion-forward bedroom moment, match your pyjama set to your Tekla bed linen (chic).
Elsewhere, Paul & Joe’s night collection is inspired by classic men’s pyjamas but with flattering cuts. Over on the high street, look to River Island for some satin PJ action. Following the success of its sell-out polka-dot set in 2021, we’ll be keeping our eyes peeled for the 2022 version.
It’s not just what we’re wearing, either. Luxury linen brand Piglet's bedding is a certified Instagram favourite. Its linen pyjamas, which come in a huge range of shades and stripes are now up to 50% off (run don't walk)!