How Adanola Became Everyone’s Favourite Fitness Brand—Plus The Must-Have Pieces To Shop

If there’s one thing we can all agree on, it’s that a great wardrobe starts with great basics. That’s where Manchester-based label Adanola comes in; the A-lister, editor, and style-set-approved athleisure brand with an appeal that extends far beyond the gym.

Boasting a range of best-selling leggings, oversized jumpers, and effortlessly stylish leisurewear staples, Adanola has perfected the art of elevated basics - a fact recently cemented by the brand’s latest collaboration with Kendall Jenner. Blending the model’s signature minimalist, off-duty style with Adanola’s wearable designs, the collection is filled with chic yet practical athleisure must-haves, including Jenner's - and the world's - favourite Ultimate Leggings.

But the celebrity endorsement doesn’t end there. Rosie Huntington-Whiteley, Emily Ratajkowski, and Kaia Gerber have all been spotted in Adanola’s cool pieces, proving its status as a go-to for fashion’s best-dressed.

While the leggings may be the brand's most popular design, one other standout piece has achieved cult status: the Ada Oversized Sweatshirt. Worn by Molly-Mae Hague and a whole host of fashion influencers, this perfectly slouchy, endlessly versatile staple is crafted from a cosy wool-blend fabric with a fleece-lined interior. Its relaxed silhouette allows for multiple styling options, but its appeal doesn’t stop there—it’s available in three core shades (grey, dusty blue, and bold red), alongside two seasonal hues (a soft candyfloss pink and a deep, rich burgundy).

For easy styling, start with the basics: leggings or relaxed joggers for the ultimate Sunday uniform. Pair with retro-inspired trainers (Adidas Sambas remain a firm favourite amongst the fashion crowd) and finish with a structured canvas tote for an easy, everyday look. For chillier days, layer under a long wool coat and style with wide-leg, straight, or barrel jeans for an elevated errand-running outfit.

But don't worry, Adanola’s offering doesn’t end there. With a lineup of effortlessly cool, wear-everywhere essentials, the brand has perfected the balance between comfort and chic style. Whether you’re searching for perfectly cut leggings, oversized sweatshirts, or practical yet stylish gym bags, Adanola delivers. We’ve rounded up the very best pieces worth investing in now. Shop our top picks below.

Shop: Most-Wanted Adanola Picks

Image credit: @mollymae @Adanola @kendalljenner

Emma Richardson is a Beauty & Fashion Products Writer for heat, Closer and Grazia. She covers shopping, lifestyle, celebs and anything trending.