It's Friday, which is as good an excuse as any to browse the new-in sections on the high street. It's September already, which means that the new season collections are already dropping, whether you like the end of summer or not.
Among them are a handful of brilliant buys which are currently some of the most in-demand pieces of all. Whether they're new coats or summer dresses which will still work for autumn/winter, they're selling fast and you'll want to ensure you get your hands on them before they're gone.
Case in point: Kitri's Margot dress, beloved by influencers like Katherine Ormerod, who showed off its easy, effortless style with aplomb. Then there's & Other Stories' new coat, which will undoubtedly sell faster than hot cakes, suggesting it's never too early to invest in your winter essentials. Zara's also currently offering a limited edition collection, while M&S collaboration with Ghost is, somehow, still in stock.
As I said, it's Friday. Treat yourself.
SHOP: The In-Demand High Street Buys From £20
1 of 12Kitri, Margot Check Dress, £145
This dress has been so popular it sold out first time and acquired a waiting list for the re-stock. While it's perfect as a late summer frock on its own, you can adapt it for autumn, too. Belt at the waist, add tights and boots and you're all set for cooler temperatures.
2 of 12Monki, Shoulder Bag, £20
Our obsession with all things '90s shows no sign of slowing down and the shoulder bag is a great way to channel the trend. Having already sold out in 5 colours, you'll want to nab this monochrome style while you still can.
3 of 12COS, Roll Neck Striped Top, £69
A chic update on the classic Breton, this jumper will be your go-to for the season ahead. Wear on its own with jeans or even layer over other fine knits when it really gets cold.
4 of 12Zara, Limited Edition Polka Dot Midi Skirt, £79.99
Zara has launched a limited edition collection made entirely of polka dot pieces. From dresses to shirts and even a trench coat, it's well worth a look for timeless items that you'll always want in your wardrobe. This skirt is a highlight – style as Zara suggests with a contrasting polka pattern or tuck in a black roll neck and wear with knee-high boots.
5 of 12& Other Stories, Oversized Alpaca Blend Coat, £175
As it turns out, it's never too early to buy your winter coat. Especially when it looks like this. & Other Stories' perfect cover-up has already sold out in red, so don't hang around. The beige is incredibly chic and looks way more expensive than it is but it also comes in navy or black if you want a darker shade.
6 of 12H&M, Platform Chelsea Boots, £34.99
Chunky-soled boots are huge news for autumn and this pair from H&M ticks all the boxes. Wear with cropped jeans and oversized knits or toughen up floaty midis. Either way, you'll be wearing them all season.
7 of 12Omnes, Lips Print Tea Dress, £75
Omnes offers sustainable clothes at high street prices and this tea dress has been one of the brand's most popular pieces. Paired with strappy heels, it will be the perfect going out dress from now until party season – providing we actually get one this year.
8 of 12Mango, Houndstooth Jacket, £69.99
Every influencer on Instagram seems to have been wearing lilac recently and this Mango jacket offers the ideal way of making it work for autumn. It's only just landed in store and online but I predict it will be a sell-out success. Get in there first.
9 of 12M&S x Ghost, Green Satin Jumpsuit, £79
M&S' collaborations with Ghost have been incredibly successful and, thankfully, some pieces from the latest drop are still available. One of the best is this satin jumpsuit, which can be dressed up or down and will quickly become your favourite party piece.
10 of 12Uterqüe, Frayed Denim Trousers, £70
If you're in the market for a new pair of jeans, then here they are. Wear with trainers, heels, going-out tops or slouchy sweaters – they'll work all day, every day, regardless of your plans.
11 of 12Boden, Collared Sweatshirt, £70
Boden's jumper comes in four different colours and prints and is the easy way of looking put-together. Statement collars have been on-trend for some time now and are still as popular as ever. 100% cotton, this feels as lovely as it looks.
12 of 12Arket, Oversized Leather Blazer, £290
'Tis the season to wear leather and there's no better way than with this Arket jacket. Oversized blazers have become increasingly popular over the last few seasons, with the likes of Hailey Bieber ensuring they're one of the most in-demand items from any brand. This one will last forever and look just as good in years to come, too.
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