There are certain pieces you spot on Instagram so often, they slowly wear down your willpower until you’re adding them to your basket without a second thought. For me, that’s practically every Damson Madder dress. I spent the entirety of last summer waxing lyrical about Damson Madder's (now sold out) Tish dress, and the better part of spring pining over the denim Goldie dress. It's not just me, though. The British label has also amassed quite the A-list following in recent years.
Founded in 2020, Damson Madder quickly shot to cult status thanks to its conscious ethos, punchy use of colour, and instantly recognisable silhouettes. The brand embraces vintage whimsy while still remaining firmly rooted in the now, and the Adeline dress is no exception. It's all-over plaid print adds a retro touch, while its fitted bodice and subtle flare make for a sleeker and modern silhouette.
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This denim mini is the perfect addition to any summer dress rotation, thanks to its short, knee-skimming length and flared skirt.
For a summer's day, add a pair simple cat eye sunglasses and a sleek shoulder bag, or pair the mini with sandals and a raffia tote (Dragon Diffusion bags are expected to be a big one again this summer) for the beach.
Of course, thanks to their stylish range of dresses, the Adeline Mini isn’t the only frock skyrocketing in popularity. The Bora Mini Dress is another fashion-insider favourite, thanks to its striking and versatile design. With its gingham design and ruched bodice, it's an excellent dressy pick and is further proof that Damson Madder is stocking the dresses of the season. The ultimate endorsement? Olivia Rodrigo was spotted in the cheerful mini in Manchester this month.
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Rodrigo's checkered frock of choice is as playful as it is classic. Consider the dropped waist and mini length that make it undeniably cool, while the buttoned cuffs and neat collar add a polished finish. A grown-up take on school uniform codes, the Bora mini definitely deserves top spot in your summer rotation.
So, whether you're opting for the denim Adeline mini or the plaid Bora dress, there's something about the way the brand blends bold prints with easy throw-on designs that makes it special. It's dopamine dressing, but rooted in the kind of wearability that means it'll be on constant outfit rotation. No extra frills needed.
Shop: More Best-Selling Damson Madder Dresses
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Damson Madder's Raphael dress comes in a delicious berry pink stripe, featuring delicate ruffling down the bodice, complete with an A-line skirt that is slightly pleated at the waistline.
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This vibrant blue paisley mini dress brings summer energy to life with its puffed sleeves and flirty silhouette. Perfect for picnics, garden parties, or laid-back BBQs, it's the kind of piece that would look good with an Aperol in hand.
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The Fleur mini dress by Damson Madder captures that effortless dolce vita charm with its shirred bodice, delicate bow accents, and a sunny tangerines and leafy greens print.
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New to the website, this smocked midi dress comes in a chic olive green polka dot print. Its square neckline highlights the collar and the hand smocked bodice nips the waistline for a flattering finish.
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This red midi dress is a great choice for the summer months, thanks to its breathable cotton fabric that helps keep you cool, even during sticky commutes.
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The Simone dress has been dubbed the best butter yellow dress of the season, and has gained a plethora of fans thanks to its cheery yellow colour way and adorable cherry detailing. It's still in stock on the DM website, although if the past is any indication, it'll be selling out quickly.
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We've waxed lyrical about Damson Madder's viral Goldie mini dress in the past, and the iconic mini is finally back in stock. With an all-over leopard print, a charming Peter Pan collar and the brand's signature bow, the dress is ideal for wearing with dainty ballet flats and chunky trainers alike.
On sale
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Damson Madder's leopard print designs are nothing short of iconic. Its leopard trousers have been in and out of stock more times than I can count on one hand, and it's gilet was seen on almost every single It-girl. Now, the brand's leopard midi dress is on sale, so you can snap up the Persephone dress at £48.
Half price
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Given butter yellow's popularity this season and Damson Madder is embracing it with open arms. Its Iris design features a pleated skirt, side seam pockets and adjustable straps - plus it's drenched in that delectable creamy-yellow embroidery that screams summer.
25% off
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If you're leaning into the cottagecore trend this summer, this midi dress, with an oversized collar and tie at the neck might be the dress for you. A bright and bold dress with a pastel striped design, it also features girly details like tuck detailing at the hem, button-down front and copious amounts of ruffles.
Image credit: @andy.chajon and @daisyoliviaj
Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look - yes, she can tell you exactly where a specific coat is from. When not writing, shopping or scrolling Instagram (find hers here), Gemma will likely be dreaming up her next holiday (and what she's going to wear).