There are certain pieces you spot on Instagram so often, they slowly wear down your willpower until you’re adding them to your basket without a second thought. For me, that’s practically every Damson Madder dress. I spent the entirety of last summer waxing lyrical about Damson Madder's (now sold out) Tish dress, and the better part of spring pining over the denim Goldie dress. My latest obsession? Meet, the Rachel Ruffle Midi Dress.
Damson Madderdamsonmadder.com
Damson Madder's Rachel dress looks almost vintage-inspired, but have elements that give it that modern feel. The dropped waist and ruffled neckline, for example, add a feminine edge, while the maxi length is incredibly flattering and chic. Style with anything from Adidas trainers to chunky sandals.
Founded in 2020, Damson Madder shot to cult status quickly thanks to its conscious approach, punchy use of colour and easily recognisable silhouettes. The brand's designs are somewhere between vintage whimsy and cottagecore, but are still very much of-the-moment - the Rachel dress is no exception. It feels like a mix of both nostalgia and novelty, with its frothy and feminine feel, ruffled neckline, dropped waist, candy-stripe print and thin spaghetti straps. Celebrities, too, have fallen for the Rachel dress' charm, and the latest fan to join the fold is Emma Roberts, who was just spotted wearing it on Instagram - added proof that this is the dress of the season.
The Rachel has a rare quality that means it pairs equally as well with trainers as it does with a sandal - a fisherman or even a flip flop. For a summers day, style with sandals and a raffia tote (Dragon Diffusion bags are expected to be a big trend once again this summer), or dress it up with kitten heels and gold jewellery if you're heading out to dinner. You could even throw on a boxy blazer or oversized denim jacket over the top (I rely on Ganni's denim blazer around 90% of the time) if it's cooler - the dress layers well because of its volume and midi length.
Damson Madder dresses are truly one of a kind, and that's part of the reason I can't stop talking about them. Whether you're opting for the candy-striped Rachel dress, or one of its other best-selling designs, there's something about the way the brand blends bold prints with easy throw-on designs that makes it special. It's dopamine dressing - but rooted in the kind of wearability that means it'll be on constant outfit rotation - no extra frills needed.
Shop: More Best-Selling Damson Madder Dresses
Damson Madderdamsonmadder.com
The Becca Midi Dress is yet another ingenious design from the brand, as it doubles as two dresses thanks to its removable puff sleeves. The style is made from a cool 100% organic cotton and features a playful yellow/green/brown stripe called 'tropical print.' All that's left to do is add a pair of sandals and hoop earrings.
Damson Madder damsonmadder.com
Butter yellow is the colour of the season and Damson Madder is embracing it with open arms. Its Iris design features a pleated skirt, side seam pockets and adjustable straps - plus it's drenched in that delectable creamy-yellow shade.
Damson Madderdamsonmadder.com
Another dress that's expected to be a best-seller this summer (and already is) is the Simone Slip Midi Dress. This dress combines an all-over cherry print with a ruffle neckline and maxi length. Perfect for wearing in the evenings when on holiday, styled with heels or sandals.
Damson Madderdamsonmadder.com
Damson Madder's Mia dress has already sold out once, and it's likely to again. It's an endearing midi that can be worn three ways; either as a bow bandeau, halter or asymmetric style. The dropped waist and shirred bodice also add to the feminine nature of the dress, so to style, juxtapose this with chunky loafers.
On sale
Damson Madder damsonmadder.com
Damson Madder's leopard print designs are nothing short of iconic. Its leopard trousers have been in and out of stock more times than I can count on one hand, and it's gilet was seen on almost every single It-girl. Now, the brand's leopard midi dress is on sale, so you can snap up the Persephone dress at 40% off.
Damson Madder damsonmadder.com
If you're leaning into the cottagecore trend this summer, this midi dress, with an oversized collar and tie at the neck might be the dress for you. A bright and bold dress with a pastel striped design, it also features girly details like tuck detailing at the hem, button-down front and copious amounts of ruffles.
Main image credit: Instagram/@margaux_margate
Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look - yes, she can tell you exactly where a specific coat is from. When not writing, shopping or scrolling Instagram (find hers here), Gemma will likely be dreaming up her next holiday (and what she's going to wear).