This Is The Affordable Tote Bag You’ve Seen All Over Your Instagram Feed

Is the Dragon Diffusion tote the bag of the summer? All your favourite influencers think so.

by Marina Avraam |

Last year, the Prada Raffia Tote flooded our Instagram feeds as the summer accessory, photographed atop beach towels and in hundreds, if not thousands, of customary hotel mirror selfies. The ubiquitous £1,500 tote became the 'it' bag, but this season, it seems a new accessory is claiming that title.

The Dragon Diffusion tote bag, defined by its signature hand-woven and never-full capacity, has been around for a few years, but this summer, its popularity has reached new heights. The classic Santa Croce Tote Woven Bag is perhaps the most popular iteration, a labour of love, meticulously woven by artisanal experts, inspired by century-old techniques of weaving and braiding. The result? A minimal, timeless staple the fashion pack is already flocking to.


Unlike most so-called 'it' bags, the Dragon Diffusion tote falls under the £500 mark, which for a designer leather bag, is nearly unheard of. Members of the Dragon Diffusion fan club include Ashley Olsen, the prototype for effortless fashion, who was seen wearing the mini version of the Santa Croce tote, Alexa Chung, as well as countless influencers who have, too, pledged their allegiance to the Instagram viral tote.

Monikh Dale, a long-time fan of the brand, recently wore the Egola Tote in forest green, effortlessly paired with a white tee and baggy denim combo, as well as the Row's Ginza Sandals. Julie Ferreri, on the other hand, styled the tan Santa Croce Tote with a white summer dress and Hermes Oran sandals for a more sophisticated take, demonstrating the tote's versatility.


Fashion editor and influencer approved, shop the best Dragon Diffusion bags below.

SHOP: Best Dragon Diffusion Bags

The brand's signature bag, Dragon Diffusion's Santa Croce is roomy enough to fit all your belongings, and elegant enough to take just about everywhere - from the beach, to the restaurant.

As far as basket bags go, the Triple Jump is a fashion-editor favourite. We particularly love the dark brown shade, versatile enough to go with everything in your wardrobe.

The forest green iteration of the Santa Croce tote is perhaps our favourite of the bunch. Available to pre-order now.

Made from calf leather, this bordeaux carry-all will be your spring/summer companion.

The Nantucket tote bag from Dragon Diffusion is the ultimate basket bag, each leather strand naturally dyed before being carefully hand-woven.

The classic leather woven bag with an open-top compartment for effortless use, this time in a tan shade

Main image credit: @monikh @olafarahat @hayley.b.daines @juliesfi

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.

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