When it comes to finding a winter coat that won't miss the mark, puffer coats are proof that investing in one coat you can wear year after year is key. While many argue that puffer jackets are having 'a moment' each season, the truth is, it's not necessarily about being on-trend, it's about being perennially chic and effortlessly practical - as the humble Arket Long Down Puffer Coat proves, year after year.
Over the last four years, the Arket puffer has gained cult-status among the fashion pack, and it's easy to see why. The viral coat has been spotted on influencers and fashion editors (and pretty much anyone battling the London chill), the only issue being it tends to sell-out in record time. The good news, however, is that it's been fully restocked for AW24 in two iconic colours; dark brown and black.
Styling this coat couldn't be simpler - its oversized silhouette and length make it the ultimate throw-on-and-go piece - AKA, the wonderful phenomenon in which the coat becomes the outfit. Pair it with a chunky knit and wide-leg trousers for a relaxed look, or layer it over a sleek monochrome outfit. For those who live for a statement accessory, add a bold print scarf and chunky boots to the ensemble.
With its blend of practicality and the understated elegance brand is so well-known for (just look at the Arket jumper), the Arket puffer is a firm reminder that some pieces are simply just too good to be fleeting trends. The winter staple continues to prove its staying power, offering the kind of warmth and style we return to year after year. Trust us - this is a puffer coat you won't regret investing in.
Shop: The Arket puffer coat that sells out every year
Arketwww.arket.com
The Arket puffer coat that sells out every year - and for good reason. With its filling of down and feathers, the coat is so cosy and warm you won't ever want to take it off. The hood is detachable and is detailed with snap buttons and a drawstring, meanwhile the front of the coat features a two-way zip, slanted pockets and a single inner pocket for small necessities.
Arketwww.arket.com
The same puffer coat is also available in a gorgeous chocolate brown colour.
Main image credits: Instagram/@thatlooksgood__, @aidabadji_, @brittanybathgate
Gemma Lavers is a fashion commerce writer at Grazia. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).