Jeans are notoriously a difficult thing to get right. If it's not the waist gap that's an issue, it's the length (particularly if you're below 5'4 - I empathise with you) and the task of finding the perfect denim has become so much trickier because of the sheer amount of styles to choose from. There is, however, one pair of jeans the fashion crowd have singled out, and it's from the high street brand currently on everyone's lips. Introducing: the Arket Cloud Jean.
Slouchy, relaxed and utterly cool, the Cloud Jeans have become the latest must-have in every fashion editor's wardrobe. They're not your typical slim-fit or straight-leg denim; they feature a perfectly oversized silhouette, sitting low on the hips, giving off an effortless, laid-back vibe that's a welcome break from the high-waist dominance of previous seasons. The baggy (yet structured) cut means they drape so nicely without overwhelming your frame, making them the go-to pair of jeans in Scandi-inspired dressing.
To style the cloud jeans for the transitional period, either opt for the more minimalist approach, with a crisp white tee and Adidas trainers, or go full 90s nostalgia with an oversized jumper and chunky boots. For a different look, add a tailored blazer and pointed ballet flats to polish the otherwise casual outfit. The jeans are the perfect pair for both weekend errand runs and office wear - and they're as versatile as they are comfortable.
Shop the Arket jeans everyone is wearing below, before they sell out (again).
Shop: Arket Cloud Jeans
Arketwww.arket.com
Wave goodbye to straight-leg jeans, mom jeans and skinnies, the next big jean style is the 'cloud' jeans. These Arket ones are cut from a non-stretch denim and feature a very 2000s-esque low-rise waist that's flattering on absolutely everyone.
Arket www.arket.com
Arket do the 'cloud' style in white too.
Arket www.arket.com
And burgundy, for an autumnal feel.
Other Viral Arket Jeans
Arket www.arket.com
A similar style to the Arket cloud jeans that are currently doing the rounds, the Maple jeans also feature a low-rise waist, a relaxed fit and loose legs. They're also currently on sale, which is another added bonus.
Arketwww.arket.com
A slightly different shape of jean compared to the cloud jeans, the leg on this pair is slightly straighter and skinnier. Of course, they don't resemble a skinny jean at all, and they also have features like a mid-rise waist instead of a high-waist and button fly.
Arket www.arket.com
Barrel, or horseshoe jeans, are extremely on trend at the moment, and Arket has its own iteration of the style. With wide barrel legs, a mid-rise waist and button closure, these jeans would look best with a plain white tee and a tailored blazer.
Main image credits: Instagram/@lizstyleguide, @francescasaffari, @emmalanestylist
Gemma Lavers is a Fashion Writer at Bauer Media, writing for brands like Grazia, heat and Closer. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).