If your Instagram algorithm is anything like mine, you’ll have seen a certain brightly coloured puffball dress pop up across countless posts, courtesy of womenswear label Amy Lynn.
After going viral earlier this year and amassing a whopping 61.6M mentions on TikTok, the viral puffball dress has been named by global fashion search platform Lyst as one of the hottest products for 2024 in its Q2 Lyst Index – sitting in good company alongside adidas’ SL72 trainers, Dragon Diffusion’s beautiful basket bags and the sleek COS fisherman sandals.
I took the cherry red version out for a spin and it's easy to see why this midi has caused such a stir. Available in countless colourways, including red, black, white, lime, blue and orange – to name a few – the body-con top and voluminous puff-ball skirt give a really flattering silhouette.
Thanks to the ruched sides you can gather up or stretch out to make this fit work you – great for the earlier stages of maternity dressing, FYI - and there’s even removable straps. And with polka dot dresses taking over for this season, don’t miss the black and white polka dot printed version (currently available on ASOS in all sizes) for a summer 2024 take.
Easy to wear and seriously comfy (absolutely key in my book) this Amy Lynn dress is really versatile, working for more dressed up occasions or for something a little more casual. Off on a city break? Wear yours with flat toe-ring sandals and a statement necklace for a cool-girl outfit. Off to the beach? Wear yours over your bikini with flip-flops and a basket bag. Or, headed to a wedding? This is the perfect wedding guest dress, wear yours with kitten heels, a cute little handbag and big earrings for an evening outfit you’ll wear on repeat.
www.asos.com
Polka dot dresses are taking summer 2024 by storm. Switch out plain colours for the dotty print.
www.wolfandbadger.com
Take the coveted 'splash of red' up a notch and wear this shade head to toe to make a statement.
www.selfridges.com
If you can't pick a shade opt for black, guaranteed to be your go-to dress of the summer.
www.asos.com
Amy Lynn puts her spin on the white summer dress with this puffball version.
www.asos.com
The navy version is selling fast. Get it before it's gone!
Julia Harvey is Shopping Editor for Grazia UK and has been for the past two and a half years, overseeing and editing all things shopping for the title from trend pages, gift guides and the best things to buy now in both print and online. Having previously worked at other women's magazines, Elle UK, Glamour and British Vogue, Julia has gained over eight years of experience within the fashion industry, graduating from Nottingham Trent University with a First Class degree in Fashion Communication and Promotion.