There are some things the internet simply refuses to let you ignore. I could name an entire laundry list of examples, but it usually goes like this: one minute you're scrolling through TikTok and the next you're convinced you absolutely need that viral piece of clothing that everyone from your favourite Parisian influencer to your best friend's cousin's mum is wearing. Call it good marketing or the irresistible pull of the doom scroll, either way, some fashion pieces are simply too ubiquitous and also, so good that it's impossible to ignore.
So, if you too live on the internet, then there's a good chance you have already heard of Aligne's Daphne blazer. But, for those of you who have managed to escape the fashion set's algorithm, I'll fill you in on the viral blazer and what makes it just so covetable. The very first thing you need to know is that the Daphne blazer isn't one to mess around – oh no, it's already had waitlists in the thousands. Long-sleeved with a buttoned front and back adjuster for that signature cinched waist fit, Aligne's blazer is a best-seller, not only because of its incredibly flattering design, but also for its sheer versatility. For styling options, you're going to want to head straight to Instagram, where you'll inevitably be greeted with the Daphne styled with everything from wide-leg denim to white A-line skirts.

So far, Aligne's Daphne blazer has only come in three different colours (black, navy and soft yellow) and one different fabric. However, the latest addition to the Daphne line is far more autumn/winter appropriate. Made from a buttery-soft leather, Aligne's newest Daphne features the exact same signature cinched waist and back adjuster, but has been elevated for the colder season with a leather composition and striking large silver buttons. The blazer will add polish to any outfit, so keep things simple and style with a pair of wide-leg trousers (opt for a checked pair for a super on-trend look) and loafers for everyday. Alternatively, if you're heading out for dinner or drinks (or both), team the blazer with a suede midi skirt and knee-high boots for the ultimate clash in textures.


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Aligne's Daphne blazer has just been reinvented, and this time in a buttery-soft, 100% leather. Perfect for adding warmth to a dressy outfit this autumn/winter, the blazer features a classic waisted silhouette, back adjuster and longline design. Finish the look with wide-leg trousers and pointed-toe boots.
So, the cycle continues. The Aligne piece I swore I didn't need has now ended up in my wardrobe, front and centre. The truth is that not all viral items are worth investing in – take it from me, as a fashion writer, I've managed to test a fair few in the name of journalistic integrity. But, every so often, a viral piece surprises me and actually lives up to its reputation, and Aligne's Daphne blazer has certainly earned its stripes as more than just a fleeting obsession. When you thought it couldn't get any better, it arrives in leather. If the Daphne had you at its original tailoring, wait until you get it in this buttery-soft leather.
Shop: The Best Of Aligne's Leather Offerings

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If you like the collarless design of the Daphne, but want it in more of a classic jacket style, Aligne's Moto Collarless Leather Jacket is almost like a hybrid of the two. With silver buttons and long sleeves, style over the top of a lightweight cashmere knit and a pair of Levi's jeans.

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Aligne has also reimagined another one of its best-selling waistcoats in a buttery-soft leather - this time it's the Leo style. The Leo Leather Waistcoat is designed with a crew neckline and buckle at the back to adjust the waist, but is sleeveless, making it better for evenings that are firmly, well, inside.

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Part of the Aligne x Lucy Bronze collection, this leather top features Aligne's classic waisted silhouette and tailored structure, in the form of a shirt. With a preppy collar and long sleeves, tuck the Alba Leather Shirt into jeans, or wear it open over a baby tee and corduroy trousers.

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Also part of the latest Aligne x Lucy Bronze collaboration is your everyday t-shirt, but elevated. Made from the same buttery-soft leather and with a gently oversized fit, the t-shirt features a centre back zip for easy on and off and a crew neckline.

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Of course, it wouldn't be right to not include the blazer that started it all – the Daphne Waisted Blazer. Made from recycled polyester, the blazer features a black buttoned front, curved crew neckline and waist split that's perfect for pairing with pretty much any high-waisted bottom.
Main image credit: Instagram/@allieesselli
Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she's hooked), Gemma will likely be planning her next holiday (and what she's going to wear). For a glimpse into said travels, outfit inspo and life as a journalist, follow her on Instagram or TikTok.