It takes a certain kind of power to single-handedly stop a trend in its tracks. And while he’s not exactly performing at the polls ahead of this year’s presumed general election, Rishi Sunak is second
to none – unparalleled, in fact – when it comes to making every fashion girlie in the land break up with their favourite pair of sneakers, adidas’s hallowed Sambas.
Appearing as part of a video interview with accountant Abigail Foster, Sunak was in ‘smart casual’ mode (no tie and wearing trainers). And the trainers in question were none other than black-and-white Sambas – not just the exact shoe, but the exact colourway sported by J-Lo, Kendall Jenner and EmRata. The internet’s reaction wasn’t kind, with comments underneath memes ranging from, ‘Destroyed them instantly’ to simply, ‘Dead!’ Because whatever your political leanings, the bipartisan takeaway is that it would be deemed uncool (nay, catastrophic) to keep wearing your Sambas.
That’s not to say that you need to remove them from your current roster entirely (there’s almost guaranteed to be a comeback on the heels of say, Rihanna, getting hers out of storage), but now they’re firmly on the finance bros’ algorithm, it’s time to hotfoot it in the opposite direction.
Several contenders have already emerged, one of which is another cult entry from adidas. The SL 72 is also a retro design and has already had the seal of approval from Bella Hadid, who didn’t need a persona non grata of a political nature to come along before she moved on from Sambas. EmRata, meanwhile, has turned to Puma’s Palermo, wearing the low-top sneaker with its distinctive gum sole on repeat this spring. My head has personally been turned by Nike’s Cortez, a hero of the house for 50 years and perfect for this moment in time because of its ‘chlorophyll’ green suede upper, although it’s available in eight other shades if that’s too peppy for your liking.
Sambas, it’s been fun and, no doubt, will be fun in the (distant) future but, for now, it’s time for a new trainer to enter the chat.
SHOP: The Adidas Samba Alternatives
uk.puma.com
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Puma's Palermo debuted in the early '80s. EmRata's been wearing the cult terrace legend on repeat this spring.
www.asos.com
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If you're an adidas stan for life, try another sneaker from its retro hall of fame, the SL 72.
www.asos.com
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An icon for five decades, Nike's Cortez has been updated with a wider toe area and firmer side panels for day in, day out wear.
www.reebok.eu
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These tennis-inspired sneakers pay homage to the original Club C.
www.jdsports.co.uk
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The next coolest adidas sneakers are by and large, the adidas Spezials. This baby blue colour is especially popular, so shop now.
www.schuh.co.uk
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Inject some colour into your spring wardrobe with a pair of Puma Delphin sneakers in deep green.
www.vans.co.uk
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On sale as part of the brand's mid-season promo, this streamlined trainer keeps the spirit of the '90s alive with a low-top profile.
www.revolve.com
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Gola's iconic suede trainer, with its distinctive gum sole, is reminiscent of days spent in the school gym.
Natalie Hammond is Grazia’s Senior Fashion News Editor. She loves winter, hates summer and can often be found writing about the weather (and what on earth to wear).