While it may feel like months since we were all swept up in Bridgerton fever, it seems the world is still obsessed with the Netflix show, which has prompted discussions about everything from the sex scenes to Regencycore, a brand new trend influencing fashion and lifestyle. As one of the major breakout stars of the show, Phoebe Dynevor has found herself on magazine covers (hello, Grazia) and doing countless interviews across the world, but it was just a matter of time before she was recruited to front a fashion brand. Her debut campaign? It's for Self Portrait's new collection.

For autumn/winter 2021, the London-based brand decided to photograph Dynevor at home wearing a range of pieces from the new range. These include some of Self Portrait's signature dress shapes, as well as knitted separates and tailoring, too. Founded by Han Chong, the brand is renowned for its accessible take on luxury, with famous fans including the likes of Meghan Markle, Zendaya and Michelle Obama.

In a statement, Dynevor said: 'I was delighted and honoured that Han chose me to work with him and such a talented team on his latest collection. I first spotted one of his dresses on a photoshoot and it was an instant love affair. Han's collections for Self-Portrait have always been an inspiration, I love the strong structures he creates from such delicate and stunning fabrics and this collection is a testament to his incredible work. I’m so proud to be a part of this new project and hope to have a chance to wear the pieces when life goes back to normal again!'

Indeed, it will be exciting to have an occasion on the horizon again for which to buy a new dressand this collection has ample choice. Chong said he was inspired by the 'effortless approach to British style' and, with the images of Dynevor shot by British photographer Nigel Shafran in London, it feels like the entire campaign is something of a tribute to these shores.

'I felt we needed to work with someone to bring this to life rather than present the collection in a traditional show format,' says Chong of his choice to recruit Dynevor. 'Having captured the hearts and imaginations of so many people over the last few months, I knew Phoebe would be the perfect woman. The moment I met her, I loved how down-to-earth she was whilst still having this incredible spirit and energy that perfectly emulates the attitude and values of the Self-Portrait brand. She is warm, independent, sensitive, expressive and completely captivating. It’s been a real joy getting to know and work with Phoebe and I’m incredibly excited to have her on this journey with us.'
SHOP: Best Spring Dresses 2022

H&M, Raglan Sleeve Dress, £24.99

Hunter Bell NYC, Evelyn Floral Midi Dress, £381

& Other Stories, Flowy Puff Sleeve Midi Dress In Black, £85

Staud, Cotton Poplin Mini Dress, £210

Mango, Lyocell Shirt Dress, WAS £49.99 NOW £39.99

Sleeper, Off The Shoulder Linen Dress, £262

Nobody's Child, Midi Bardot Dress, £79

Horror Vacui, Thea Floral-Print Cotton-Poplin Dress, £510

Rixo, Poppy Brown Marble Zebra Dress, £265

M&S, Object Gingham Midaxi Shirt Dress, £60

Cefinn, Dixie Cotton Drawstring Long Sleeve Frill Maxi Dress, £270

Lily & Lionel, Elizabeth Dress Tortoiseshell Black, £240

Warehouse, Floral Ruffle Neck Tiered Midi Dress, £55.20

Free People, Love Of My Life Midi Dress, £88

Kitri, Regina Navy Midi Dress, £145

Phoebe Grace, Upcycled Dress With Heart Motif, £275

Samsøe & Samsøe, Organic Cotton Midi Dress, £310

Pozruh, Larissa Dress, £210 at Omi Na-Na

Whistles, Heidi Spot Print Dress, £149

HVN, Gingham Midi Dress, £375

Ghost, Zara Dress, £169

Arket, Long Linen-Blend Dress, £79

Jigsaw, Fluid Drawcord Shirt Dress, £155

COS, Relaxed Linen Shirt Dress, £79

Nobody's Child, Rochelle Midi Dress, £49

Omnes, Safia Square-Neck Midi Dress, £65

Vince, Satin Slip Dress, £266

Oslo Ice Blue Organic Heavy Weave Linen Maxi Dress, £380
