Missoma is the London-based brand renowned for its affordable take on jewels. With gold vermeil pieces, as well as pretty gemstones in everything from earrings to pendants, it's no surprise that the label, founded by Marisa Hordern in 2008, has quickly amassed a diverse and loyal following. Two of its most famous fans are the Duchess of Cambridge and her sister-in-law, the Duchess of Sussex, both of whom have worn Missoma jewels for many official engagements. Kate and Meghan might be pleased to know, therefore, that Missoma has just launched an exciting new collection of fine jewellery, bringing a little bit of luxury to everyday life – a concept which sounds particularly promising right now.
The first-ever 14ct solid gold collection, Missoma Fine has been created using recycled gold elements, with each piece designed as a modern take on an heirloom. This jewellery is built to last, encouraging a more sustainable approach to shopping in that you invest once and then pass on the jewels to someone special when you've finished with them. The idea is that you can create your very own traditions around your jewellery in this way.
The collection is entirely handcrafted in yellow and white gold, including Missoms's debut offering of white and black diamonds. These can be seen on sculptural rings as well as the brand's famous huggie earrings, which are designed to bring a bit of subtle sparkle to your everyday outfits.
Interestingly, lockdown only helped to boost sales of jewellery in the last year. Perhaps because we were all on constant video calls, global fashion platform Lyst reported that searches for jewellery increased by 28%, while Natalie Kingham, Global Fashion Officer at Matchesfashion.com, said: 'Our fine jewellery category has gone from strength to strength (up over 150%). We have found that customers who would perhaps save fine jewellery to wear only for special occasions are now wearing it to elevate their everyday looks.'
No wonder, then, that Missoma has decided to capitalise on this new-found appetite for fine jewels. In a statement, Hordern said: 'After being one of the first brands to work within ‘demi-fine’ jewellery, we’ve applied those years of understanding craftsmanship and honing our design- led aesthetic to fine jewellery, offering customers elevated pieces that are still undeniably Missoma.'