Picture the scene. You arrive at a restaurant where your date is already waiting for you and realise that you're both wearing blue. It's a coincidence but to other diners will definitely look like a coordinated effort. Are you horrified, wondering if the person you're meeting has a jumper in their bag that's not blue, or trying to figure out what would be a good background so that you can post about it later on Instagram? No judgement but, historically at least, couples dressing is something of a grey area when it comes to good taste.
If you're a celebrity, it's fair game. The Beckhams, after all, were once the masters of 'his and hers' outfits, taking motorcycle leathers to iconic new heights in 1999, and their son, Brooklyn, has carried on their legacy with his wife, Nicola Peltz Beckham. As part of their lavish wedding in Miami, the couple wore matching white outfits the evening before, perhaps copying his parents' appearance at 2003's MTV Awards.
Can normal people do it without looking like they're trying too hard? Over to Love Island, where 'date night' saw all three couples wearing matching outfits. For Dami and Indiyah, it was a red (her scarlet dress was by villa-favourite House of CB). Davide and Ekin-Su, front-runners according to the bookies, wore soft-serve white and cream. Adam and Paige, finally, wore contrasting blues (pastel for her, peacock for him), which also happened to match the sea surrounding them.
Was it just a rather sweet bit of stage-managing? Or just another thing to add to the list of naff things that couples should never do in public (like wear a tank top that is emblazoned with your partner's initials, ahem, Tom Hiddleston). You be the judge.
Where To Buy The Exact Love Island Bikinis From This Series
Ekin-Su is no stranger to a strappy swimsuit, and she donned this hot ASOS option in a gorgeous chartreuse colour. You can snap it up as the ASOS DESIGN ultra strappy ring detail swimsuit in chartreuse (£30).
Fan fave Danica rocked up in the beach hut in a shimmery bikini top and white bottoms - the White Diamante Embellished Bikini (£35) from ISAWITFIRST.
Giving us real Greek goddess vibes, Paige chilled out in a white bikini and sheer beach trousers which we love. You'll want to grab these exact trousers from boohoo as the Frill Chiffon Trousers (£14.40).
Tasha wowed in a very raunchy orange swimsuit in a Love Island episode. This tie-up swimsuit is the Ann Summers Miami Soft Swimsuit (£24.50).
We always envy Tasha's bikinis, including this baby pink choice from Shein (£9.99) with a matching bucket hat from ASOS (£12). For a similar Gen Z vibe, go for the Candy Pink Abstract Beaded Resin O Ring Bikini Top (£13) from PLT.
As Ekin-Su announced the dreaded Casa Amor recoupling text, we saw her don a cobalt blue swimsuit - the exact one is the Majorca strappy back swimsuit (£38) from Boux Avenue.
Indiyah chose a different style of swimsuit to make her breakfast in Casa Amor, with a cheeky banana print. You can grab this bikini straight from the ISAWITFIRST website as the Yellow Banana Print High Waisted Bandeau Bikini (£20)
Paige showed off a new black bikini with pearl features whilst being fed breakfast from the new boy. Snap up the exact set from boohoo as the Women's Pearl Embellished Triangle Bikini Top (£11.25) and Women's Pearl Embellished Triangle Bikini Briefs (£9).
As the new girls strolled into the Casa Amor villa, we saw them don some hot bikinis. Jazmine was seen in the MODAMINX strawberry daiquiri hot pink violet crystal bikini top (£25) and bottoms (£25).
Cheyanne's exact bikini is the SHE Eva bikini set (£25) Chyna's bikini is the Rib Underwire One Shoulder Bikini Swimsuit (£9.49) from Shein but you can get a similar vibe from Cupshe one shoulder high waist bikini set (£26).
Chyna entered the villa in a hot zebra print swimsuit with cut-out features. You can grab a similar vibe from PLT as the Monochrome Zebra Print Wrap Waist Plunge Swimsuit (£22)
Antigoni has been ruling the roost for most impressive bikinis as she's moved into the villa. We loved her orange shell bikini which is the ZAFUL Shell Cutout Halter Bikini Set in Sandy Brown (£12.97).
In episode 23 of Love Island, we saw Paige wear a very skimpy red swimsuit as part of the heart-racing challenge. She certainly sent some hearts through the roof in a PrettyLittleThing Red Minimal Basic Swimsuit (£10).
As Tasha started sweating watching Andrew be pulled for a chat with Danica, we saw her jump in the pool in a Pretty Little Thing Multi Abstract Printed Triangle Bikini Top (£11) and bottoms (£7). Grab the matching shirt (£25) for a full three-piece set.
Tasha was back in her cobalt blue bikini which is a complete fan favourite this season. It's back in stock as ASOS DESIGN mesh bandeau ruched front bikini top (£18) with the ASOS DESIGN hipster bottom in cobalt blue (£15). If you want a dupe, then you'll want to grab the NA-KD Shiny Circle Detail Strappy Bikini Top (£23.95).
You can grab Tasha's exact white bikini as the ZAFUL Skimpy Ribbed Smocked String Bikini Swimwear in White (£15.60). Grab her Khaki Linen Look Beach Shirt (£22) from Pretty Little Thing too.
In episode 21 of the season, we saw Indiyah and Gemma lounging on the outside chairs - Indiyah was wearing an exact Neon Orange Wear Me Any Way Multi Swimsuit (£20) from ISAWITFIRST whilst Gemma laid in a yellow leopard print bikini, just like the Luxe Palm high neck halterneck bikini top in yellow leopard print (£14).
The girls have been big fans of Shein this summer, with Paige showing off in this sweet Butterfly Print Self-Tie Halter Bikini Swimsuit (£10.49). Get a similar style in the Brit Manuela X ZAFUL Convertible Micro String Butterfly Bikini Swimwear (£14.73) and Abercrombie and Fitch Wide Strap Underwire Bikini Top (£25.20).
On her date with Jay in the hot tub, we saw Tasha in the Boux Avenue Hvar bronze ruched multiway bikini top (£22) and bottoms (£16). We also saw her in this earlier in the series when Liam left the villa. Get a similar brown option with the India Recycled Triangle Bikini Top in Chocolate (£26).
Paige donned a hot pink bikini - the Shein Solid Underwire High Cut Bikini Swimsuit (£9.49). We like the Hollister Rib Underwire Bikini Top (£15.99) as a good alternative. In a chat between the girls, Indiyah donned the Oh Polly Sanctuary Cut Out Cross Front Bikini Top in Ivory (£20) which can also be found as the Nude Waffle Texture Halterneck Bikini Top (£13) on Pretty Little Thing.
Antigioni turned the boys heads in her entrance, wearing a blue bikini set that's from her own collection - ANTONIABRONZE Bikini Bottom (£28). For a similar option go for the Calzedonia Slide Triangle Bikini Top Indonesia Eco (£20) and bottoms (£15).
You can get Paige's multicoloured bikini with leopard print and tie-up features from Club L London as the Wild Thing Leopard & Green Colour Block Halter Neck Bikini Top (£25) and Bottoms (£20).
Tasha laid back in a brown and white swimsuit which is the Shein Color Block Cross Ruched One Piece Swimsuit (£9.49). Block swimsuits are out in style all over, including the CUPSHE Avery Color Block One Piece Swimsuit (£25) and Nike colour block crossover swimsuit in mid blue (£32).
Snap up Gemma's exact bronze bikini from Hunkemoller as the Havana Non-Padded Underwired Bikini Top Rebecca Mir (£29)
Danica wore an interesting bikini with fluffy features - the Shein Bright Silk Decor Halter Tie Side Bikini Swimsuit (£10.99). For similar effect, go for a towelling bikini like the Topshop towelling bikini set in blue (£24) or the Pretty Little Thing Blue Towelling bikini (£15).
Sharing the love, Ekin-Su showed off a purple swimsuit with gold heart detail - the Kuta heart asymmetric swimsuit in Lilac (£38) from Boux Avenue.
Ekin Su actually showed off a top that was really a bikini top for one of the challenges around the firepit. You can get the exact option from Club L London as the Club L London Check In Black Bardot Ruffle Bikini Top (£35)
Paige was wearing a classic orange triangle bikini for the 'Lip Service' challenge, which you can grab from the Recycled Orange Mix & Match Triangle Bikini Top (£5) and the Recycled Orange Mix & Match Tie Side Bikini Bottoms (£5). Pour Moi has a similar vibe with the India Recycled Triangle Bikini Top in Orange (£26).
Indiyah was seen rocking a neon yellow and snake print bikini which is from ASOS as the South Beach sequin bikini top with contrast lining in brown snake print (£12) and matching South Beach sequin tie side bikini bottom in brown snake print (£8).
Danica stepped into the villa with an apple-green bikini and heart-shaped diamante features. The Apple Green Diamante Heart Triangle Bikini Top (£15) and Apple Green Diamante Heart Bikini Bottoms (£15) are available on Pretty Little Thing right now.
Indiyah's pink, crystal bikini is from Modaminx and makes a great addition to any holiday wardrobe. Shop her pink triangle crystal bikini top (£30) and matching pink tie-side crystal bikini bottoms (£30). Grab a similar vibe from the Moda Minx Strawberry Daquiri ruffle in pink & purple ombre bikini (£25).
Tasha avoided any tan lines last night with this bandeau bikini from PLT. Shop her look with the cream hammered trim bikini top (£15) and matching cream hammered trim bikini bottoms (£15).
Indiyah's light pink bikini is straight from Oh Polly as the Majesty Ring Halter Neck Bikini Top in Light Orange (£24). Ring bikinis are very in this season and we like the Aerie triangle halter neck bikini top with ring detail (£28) and EVARAE Sia cutout embellished stretch-ECONYL halterneck bikini top (£150) too.
Whilst being thrown around by Luca, we saw Gemma wear a bright orange corset bikini. The Club L London After Sun Burnt Orange Corset Halter Swimsuit (£45) stood out in the challenge.
Relaxing in the sun, Amber was spotted in this Boux Avenue Sydney textured triangle bikini top (£22) and matching bottoms (£16).
Tasha's gorg multicoloured bikini is straight from Shein as the Color Block Smocked Halter Triangle Tie Side Thong Bikini Swimsuit (£6.49). You can get similar examples from the ASOS DESIGN tie side bikini bottom bold abstract print (£9.60) and Free People Frankies Phillipa Shine Bikini Top (£88).
In Episode 5 of Love Island, we saw Tasha don this exact bikini from Boux Avenue. Snap up the Hvar bronze ruched brazilian bikini briefs - Bronze (£16) and Hvar bronze ruched multiway bikini top - Bronze (£22) on the website right now.
Gemma showed off her gorgeous tan with a grey shiny swimsuit from Hunkemoller. You can get the Havana Multi-Way Swimsuit Rebecca Mir in Grey (£40) on the website now.
Neon is very in this summer and Indiyah shows us how it's done in her Oh Polly Layered Bikini Top in Lime (£22) Other neon lime and yellow options include the PrettyLittleThing Light Lime Mini Crinkle Underwired Square Neck Bikini Top (£20), the Hollister High Apex Ribbed Underwire Bikini Top (£27) and the GUESS Fluo colour bandeau bikini (£27).
Just as we saw Liam leave the villa, Paige was wearing this super skimpy green ombre swimsuit with a tie front. The exact match is available on ASOS as the ASOS DESIGN lace up cut out swimsuit in green ombre print (£30).
Newbie Afie donned 'Lime Sherbet' Emerald Contrast Triple Crystal Bandeau Top (£25) on her first day. We also like this similar dupe - the Andressa top from Camila Coelho (£89).
Paige looked pretty in pink in a ruched bikini top - and you can shop a very similar vibe on REVOLVE with the PQ Remi Ruched Bandeau Bikini Top (£67).
Tasha's orange and pink bikini is straight off of Missy Empire. The Jorja Pink Orange Contrast Tie Side Bikini Bottom (£14) and Saffron Pink Orange Contrast Strap Triangle Bikini Top (£14) is available right now.
In a girlie chat over the boys, Tasha was seen in a hot orange strappy bikini whilst Indiyah was spotted in a MANGO zebra print bikini. The bikinis are available online right now - you can get Indiyah's MANGO Zebra print bikini top (£19.99) and MANGO Printed bikini bottom (£17.99) whilst Tasha's bikini is the Cruz line from Oh Polly (£22).
Amber set off the show with a leopard print kimono which stood out against a classic black bikini set. You can buy the SXY Leopard Print Ruffle Trim Belted Kimono (£30) or ASOS do a dupe with the Brave Soul kimono with belt tie detail in leopard print brown (£22).For a staple black bikini like Amber's, we like the House of Harlow 1960 x REVOLVE Darian Top (£67) and House of Harlow 1960 x REVOLVE Darian High Waist Bottom (£79) to match.
Indiyah also donned a Sherbert Lemons choice when walking into the villa, in their White Beaded Bikini Set (£25). We loved her cover-up beach skirt the most though, and you can get dupes easily like the lovewave Alisa Skirt (£151), Zaful Cowl Neck Strappy Cami Top And Tassels Sarong Skirt (£22.95) and the Urban Outfitters Knit & Lace Mini Beach Skirt (£42).
Paige wears a classic baby pink strappy tie bikini set in her promo shots, which are available to grab from Pretty Little Thing. They have 10% off each now as Pretty Little Thing Baby Pink Mix & Match Triangle Bikini Top (£4.50) and Baby Pink Mix & Match Tie Side Bikini Bottoms (£4.50).
Indiyah showed off her body with an orange number, found as the Oh Polly Jorani Hoop Detail Bikini Top in Orange (£24). If you like this style of slinky bikini, the VDM The Label Ziggy reversible triangle bikini top (£55) matches up well.
Dancer Tasha showed off her lean body in her sneak peek with a bright red set from Ann Summers, found as the Ann Summers Catalina Soft Bikini Top (£26) and Ann Summers Catalina Brazilian Bikini Bottom (£16).