Fashion rental services have exploded in the last year. At a time when many of us stopped shopping, for obvious reasons, platforms like Hurr, Rotaro, By Rotation and MyWardrobeHQ have enjoyed great success. The latter has just teamed up with Harrods to provide the first ever rental service in-store at Harrods and online. Consisting of some excellent party frocks, there's everything you need to embrace going out again, which is exactly what Laura Whitmore did last night.
Attending an event hosted by the Prince of Wales and the Duchess of Cornwall in aid of Elephant Family's 'CoExistence' Campaign, Whitmore chose a black velvet Alessandra Rich dress from the Harrods edit on MyWardrobeHQ.
To buy, it would cost £1,725 but to rent, it's just £28 per day. This is great news for any fans of Rich's, whose designs have been worn by everyone from the Duchess of Cambridge to Sarah Jessica Parker and Sienna Miller.
MyWardrobeHQ is enjoying a stellar year, having made headlines when it provided several items to Carrie Johnson, including her wedding dress.The new Harrods edit is packed with feather mini dresses from The Attico, glorious gowns from Rasario and many other party pieces from the likes of Rotate Birger Christensen and Halpern.
Not only can you pick up a show-stopping new outfit from just £6, you'll also be helping the planet by not buying something new. It's really a win-win.