When Carrie Symonds married Boris Johnson in a secret ceremony in London, one of the main talking points was the bride's dress. Of course, this isn't unusual, but the conversation in this case revolved around the fact that it only cost £45. Symonds in fact rented her dress, a Christos Costarellos gown borrowed from MyWardrobeHQ.
Ahead of the G7 summit, which begins tomorrow and will last until Sunday, Carrie Johnson, as she's now known, is preparing for her first public appearance since marrying the prime minister. While she's due to have tea with Dr Jill Biden today, she was also photographed yesterday evening visiting a beach with her new husband. And she was wearing yet another rented dress.
RENT: Carrie Symonds' Alice Early Dress
This time, Carrie opted for a mustard, button-down dress by Alice Early, rented from MyWardrobeHQ, where she found her wedding dress. While this yellow midi would cost £265 to buy, it's available on MyWardrobeHQ's website for just £8 per day.
Already, Carrie is using her platform to showcase a thoroughly modern approach to getting dressed. The rental market is booming, after all, particularly among younger shoppers who are more conscious than ever before about consuming fashion in a more sustainable way.
With a weekend of engagements ahead of her, it will be interesting to see what else Carrie has chosen to wear. Will it all be rented? Watch this space.