Amazon launched The Drop as a collaboration with different influencers as an addition to its fashion offering. The idea is that, every few weeks, a collection designed by an Insta-famous person will arrive on site, giving you just 30 hours to shop from it. The time limit is a result of limited fabric being available, as each piece is made-to-order to reduce the amount of waste generated by each collection. And without warning, Amazon just dropped a collab with two of the world's most famous influencers of all: Kendall and Kylie Jenner.
The sisters are, of course, modelling many of the clothes themselves via mirror selfies they've taken. And if that doesn't sound millennial enough for you, just wait until you see the clothes. There are cropped, tie-dye cardigans, straight leg jeans, cut-out bodysuits, leather shorts, ankle boots and matching denim co-ords. It's affordable, too – the most expensive items are the denim jackets for £70.
For those worried about the potential shortage of loungewear as we head into another lockdown, Kendall and Kylie have thoughtfully designed tie-dye tracksuits and grey joggerswith matching tops to ensure you can get your comfy fix.
Of course, the only snag is that this collection won't be around for long, so make sure you move quickly.
