For us civilians, a bit of strategic untagging is all it takes to erase our sartorial missteps. Celebrities aren’t so lucky. Just ask Britney Spears and Justin Timberlake, whose much ridiculed double-denim appearance at the 2001 American Music Awards continues to live on and on (although given the current appetite for all things Y2K, the intervening decades have been surprisingly kind to the look). The Internet never forgets.
Now, 21 years later, Britney and Justin have found defenders of the look in Kanye West and Julia Fox. Stepping out in Paris, fashion’s new favourite power couple donned a 2022 take on double impact, double denim. He in an oversized jacket, and jeans tucked into boots. Her in a cropped Schiaparelli jacket and baggy pant-boots by Diesel.
Love moves fast on planet celebrity (Pamela Anderson and Tommy Lee got hitched after 96 hours together). So, mere weeks into her relationship with Ye, and Ms. Fox has already got the style world at her directionally-clad feet. Not surprising when you remember that this was the woman who was surprised with a hotel suite full of Balenciaga on their second date (most of us would be happy with a text back).
Naturally, Fox’s denim wasn’t just any old denim. Since Daniel Roseberry joined the house as artistic director in 2019, Schiaparelli has become the brand to know for the A-list, seen on everyone from Beyonce to Adele, Emma Corrin to Bella Hadid. It was Schiaparelli Lady Gaga wore to Joe Biden’s inauguration ceremony; Kim Kardashian wore the house’s hulk bodice to celebrate the Christmas holidays in 2020. Diesel, meanwhile, is also enjoying a renaissance right now with Y/Project’s Glenn Martens at the helm. Her Ye-ification is complete.
Let’s also zoom in on the details. The conical bra could be read as a tribute to Fox’s new BFF, Madonna, calling to mind her iconic Jean Paul Gaultier corsetry. The low-slung pants and bare midriff have quickly become a Fox style signature. The high-profile Paris moment is a throwback to when Kimye took over fashion week in the city back in 2014 and first established themselves as major fashion players.
Ultimately, however, it’s the matchy-matchy choreography of it all that says the most. Couple dressing is a tried and tested A-list power move. Whether you see it as romantic (total aesthetic synergy) or desperate (grasping for column inches) depends entirely on your own cynicism levels. What is certain, as Britney and Justin know too well, is that the Internet will not forget.