House Of Sunny, The Label Loved By Kendall Jenner, Has A New Collection – Soon To Be All Over Instagram

The cult Hockney dress and Peggy cardigan are rebooted for AW21 – and you can pre-order them with discount now.

House of Sunny AW21 collection

by Laura Antonia Jordan |
Updated on

There is no analysis needed about why we are increasingly making a beeline for mood-boosting, spirit-soaring clothes right now. Hello, just look at the news. And it’s just one of the reasons why cult East London brand House of Sunny continues to soar in popularity; it’s quickly forging a reputation as a go-to for clothes that can raise a smile – even when that’s the last thing you feel like doing.

house of sunny aw21 blue swirl print knit dress
House of Sunny AW21 ©House of Sunny

Testament to the pertinence of its optimistic aesthetic, the label-to-know scored an Instagram hit last summer with its Hockney dress. Featuring groovy swirls, the acid green dress was seen on the likes of Kendall Jenner and sold-out several times. That piece proved that do-it-all designs don’t necessarily need to be understated; it also spoke to our demand for comfort (knitted, stretchy) and the unlikely return of sexy dressing (figure hugging).

Now with the unveiling of the playful AW21 collection, ‘Ride a White Swan’ – described in the press notes as ‘Disney’s Fantasia meets the Yellow Submarine’ – House of Sunny looks set to score some more hits, whether on Instagram or IRL. For starters, the Hockney is back – refreshed for the new season in sea blue (you can still pre-order the OG version now). Want something a little less revealing? There’s also a long-sleeved knit dress that is equally statement-making. The brand’s hit Peggy cardigan also returns in new colours. See also the cartoon daisy cardigan, which is trippy evolution of the kitsch Princess Diana knits that started doing the rounds at the end of last year.

house of sunny aw21 daisy cardigan
House of Sunny AW21 ©House of Sunny

There’s certainly no shortage of the good vibes House of Sunny has become known for, not least because there’s an emphasis on sustainable and recycled fabrics. But above all, it’s the cheerful, escapist vibes that are sure to hook the fans in again. Cutesy graphics, vibrant colours and swirly psychedelic prints will make you feel like you’re somewhere else - somewhere, well, Sunny. As the slogan emblazoned on a grass green varsity jacket says: ‘Take a Trip’. Until we actually can again, this is the next best thing.

The collection is now available to pre-order with 10% off, with delivery scheduled for August.

Gallery

SHOP: House Of Sunny's New Collection

House of Sunny, Cypress Hockney Dress, £91.801 of 14

House of Sunny, Cypress Hockney Dress, £91.80

House of Sunny, Printed Cardigan With Faux Fur Trim, £88.202 of 14

House of Sunny, Printed Cardigan With Faux Fur Trim, £88.20

House of Sunny, Cypress Pants, £79.203 of 14

House of Sunny, Cypress Pants, £79.20

House of Sunny, Take A Trip Bomber Jacket, £139.504 of 14

House of Sunny, Take A Trip Bomber Jacket, £139.50

House of Sunny, Paradise Overshirt, £139.505 of 14

House of Sunny, Paradise Overshirt, £139.50

House of Sunny, Patchwork Jeans, £88.206 of 14

House of Sunny, Patchwork Jeans, £88.20

House of Sunny, The Galaxy Hockney Dress, £91.807 of 14

House of Sunny, The Galaxy Hockney Dress, £91.80

House of Sunny, Pure Imagination T-Shirt, £558 of 14

House of Sunny, Pure Imagination T-Shirt, £55

House of Sunny, The Big Bloom Cardigan, £999 of 14

House of Sunny, The Big Bloom Cardigan, £99

House of Sunny, Green Belted Jumpsuit, £100.8010 of 14

House of Sunny, Green Belted Jumpsuit, £100.80

House of Sunny, Swan Sweater Vest, £69.6011 of 14

House of Sunny, Swan Sweater Vest, £69.60

House of Sunny, Cosmo Overcoat, £20012 of 14

House of Sunny, Cosmo Overcoat, £200

House of Sunny, Printed Jumper, £78.4013 of 14

House of Sunny, Printed Jumper, £78.40

House of Sunny, Elements Penny Coat, £20414 of 14

House of Sunny, Elements Penny Coat, £204

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