Fashion nostalgia, the renting revolution and wardrobe longevity are all getting bigger by the minute and, this morning, Holly Willoughby managed tick off all three before most of us drank our first coffee. Posting her daily outfit on Instagram, the presenter revealed that she had borrowed a very special dress for her 40th birthday - the very same one that her mum wore to celebrate her 40th.
The dress in question is a peplum-waisted floral number with some shoulder padding thrown in for good measure. And while Mrs Willoughby wore hers with movie stars shades and classic peep-toe pumps, her daughter mixed things up with her signature barely-there sandals. Posting on Instagram, she said: 'This photo of my Mum was taken on her 40th birthday at the party she had in the garden. I remember this day so clearly. It’s a strange thing to reach the age you remember your Mum being!...I asked her if she’d kept the dress and of course she had...Strange moment zipping it up this morning, wondering how she felt on her big day...I can’t be with my Mum or Dad today but wearing this in her honour makes me feel closer to them... love you Mumma!'
As a fan of renting - one of our favourites was a holly berry red dress from The Vampire's Wife, but borrowed from HURR - Willoughby is a daily reminder that we don't need to buy (or even rent for that matter) to deliver fashion joy. No, for that all you need is a willing mum, sister, friend or, even, neighbour to give you access to their wardrobe. What's mine is yours, right?
SHOP: All Of Holly Willoughby's Dresses
1 of 15Coco Fennell, Blue Daisy Dolly Dress, £149
2 of 15Nobody's Child, Serena Mini Dress, £65
3 of 15Winona Mini Dress in Graphic Daisy with BCI Cotton, £65
4 of 15Joe Brown, The Maybelle Shirt Dress, £60
5 of 15Needle & Thread, Aurora Ballerina Dress, £460
6 of 15Haskell Yellow Daisy Print Lace Collar Silk Shirt Dress, £329
7 of 15Ghost, Wynn Dress, WAS £169 NOW £67.60
8 of 15Hobbs, Maribella Silk, £209 Dress, WAS £269 NOW £209
9 of 15Albaray, Spot Ruffle Collar Midi Dress, WAS £89 NOW £45
10 of 15Queens of Archive, Marianne Rosa Dress, £180
11 of 15Realisation Par, The Alba, £235
12 of 15Dai, Happiness Is A Shirt Dress White, £275
13 of 15Nobody's Child, Felicia Midi Dress, WAS £45 NOW £27
14 of 15Rixo, Ellen Collared Shirt Dress With Lace Trim, £285
15 of 15