Holly Willoughby’s Still Going To Work – And Still Wearing Smile-Inducing Outfits

Feel-good prints are on the menu.

Updated on03 04 2020

Holly Willoughby is still working from the This Morning studio, but has had to adapt to new ways of showcasing her style. Her daily outfit post on Instagram, with the hashtag #HWStyle, is now a diagonally-shot selfie as the team is working with less hands in order to ensure safe social distancing. Nevertheless, she's still managing to sport sell-out looks, setting off a surge of sales for this starry number from Joules on Wednesday.

Things changed, style-wise, when Willoughby teamed up with Angie Smith, who quietly and consciously upped her fashion credentials. There was no watershed moment, but a slow reconfiguring of the staples she always wore and the introduction of new, more niche labels.

Ashish and Alighieri entered her wardrobe’s vocabulary along with Zimmermann, Ganni and Rixo. It was the ‘mix’ that drew us back to the hashtag - we found ourselves asking was that that top Temperley or Topshop and was it still available to buy. We aren’t the only ones, with Google reporting that Willoughby set searches soaring for L.K. Bennett by 30 per cent on the day she wore one of their designs.

After tracking Willoughby’s outfits, it occurred to us that there are six stylistic tricks she always falls back on. Here’s what we discovered...

Holly Willoughby's Personal Style

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1. Midi A-Symmetric Skirts

While onscreen colours and patterns can often look flat, Holly brings dynamism to her ensembles with asymmetric midi skirts. She relies on cuts that nip in at the waist and tends to pair them with shirts and high-necked blouses.

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1. Midi A-Symmetric Skirts

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1. Midi A-Symmetric Skirts

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1. Midi A-Symmetric Skirts

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1. Midi A-Symmetric Skirts

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2. Yellow

Finding the colour that makes your hair and complexion glow is the trick to unlocking your personal style. For Holly, it's all about shades of yellow - from marigold to fluoro.

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2. Yellow

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holly willoughby personal style

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2. Yellow

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2. Yellow

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3. Ankle Boots

Holly wears fuss-free ankle boots to ground mini skirts. She's moved the conversation on from a mid-heeled silhouette to hiking boots courtesy of the tough-treading Grenson lace-ups she wore on I'm A Celebrity.

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3. Ankle Boots

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3. Ankle Boots

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3. Ankle Boots

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3. Ankle Boots

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4. Cigarette Trousers

The sweet spot between the mid-calf and ankle should be celebrated for its leg-lengthening capability. Holly wears her trousers cropped several fingers above the ankle and with heels or heeled ankle boots (of course).