Even a global pandemic has been unable to dim Daisy Edgar-Jones’s bright young thing status. Since bursting onto our screens in Normal People, and wooing the nation in the process, the 22-year old actor has established herself as one of our official Joys of Lockdown.
She’s also rapidly turning into one of our favourite summer style crushes. So much so, in fact, that she has even managed to do the impossible and steal a significant amount of attention from co-star Paul Mescal’s shorts (no mean feat, we’re sure you’ll agree). ‘She’s lovely – down-to-earth, charming, has great style and loves fashion,’ Edgar-Jones’ stylist Nicky Yates, who has been styling her remotely during lockdown to help her nail the perfect Zoom-ready wardrobe, toldGraziaearlier this month. ‘The process is very collaborative; she makes everything she wears look great.’
Their not-so secret weapon? Ganni – and lots of it. In the last few weeks, Edgar-Jones has been seen in a cable knit caramel sweater with crystal buttons, a square-necked black dress and a pilgrim collar white blouse, one of the Scandi label’s signature styles.
This weekend, she added another hit to the roster. Out and about in London, Edgar-Jones opted for a check dress from Ganni’s pre-fall 2020 collection (it's not available yet, but we predict a sell-out when it drops in early July). With its balloon sleeves and short (but, crucially, not too short) hem, the wrap dress catapulted onto the list of dresses we want to live in this summer.
Ganni has form when it comes to creating hit summer dresses. Exhibit A: the neon checked number which gave thatZara dotty white midia run for its money in the Dress Of The Summer 2019 title race. The £210 seersucker style was seen on everyone from actresses (Zawe Ashton nabbed one) to influencers. Even fashion editors, who would normally balk at being seen in the same outfit as someone else, were happily twinning in the piece.
But just how does Ganni keep creating so many hits? It’s all in the mix. The playful pieces are equal parts effortless and impactful. Offbeat touches – slightly overblown proportions or a deliberately odd colour for instance – mean that while the #GanniGirls, as the label’s loyal following are know, might have seriously good style, they never look like they’re taking themselves too seriously. These are clothes made for having fun in. There’s an element of pragmatic charm to the pieces too, there’s nothing overly precious about them; prices are democratic, and these designs are made to be worn and enjoyed – something which takes a steer from the label’s Copenhagen roots.
‘Ganni is the Copenhagen girl that no one knew nine years ago – she’s a version of me, my friends, and the people I see on the street,’ creative director Ditte Reffstrup told Grazia at Copenhagen Fashion Week last summer. ‘She’s the girl you see on the street on her bike, wearing a dress with a pair of sneaks. It’s easy, effortless’. So, yes, you can wear their dresses on date night, but you can also wear them to knockabout the park. And really, as none of us can predict what our social lives are going to look like right now, what more could you ask for than that?