COS Just Unveiled A Brand New Look At London Fashion Week – And You Can Shop It Now

The high street brand has recruited major campaign stars, too, including Jodie Turner Smith.

Jodie Turner Smith in COS

by Hannah Banks-Walker |

That great shirt you've seen your friend in? It's probably COS. The high street brand has managed to cultivate a quietly stylish aesthetic that veers towards minimalism without ever being boring. It's on-trend without focusing on transient pieces that will look outdated next season – these are clothes to last. For autumn/winter, the brand has had something of a makeover.

Jodie Turner Smith Cos
Jodie Turner Smith in COS

For the first time, COS decided to stage a show at London Fashion Week, during a season in which the schedule remained split between physical shows and digital offerings. But why now?

COS runway london fashion week
The COS runway at London Fashion Week

Well, for autumn/winter 2021, COS is taking a slightly new direction. Loyal fans fear not, you will still recognise the brand's easy, luxe take on getting dressed, only now it's even sharper.

A shirt dress on the COS catwalk
A shirt dress on the COS catwalk

The show was held at London's Roundhouse theatre and perfectly showcased this new thoughtful collection, full of very covetable winter coats, floor-skimming silky dresses and slick accessories. The model line-up included Edie Campbell but, for the accompanying campaign, COS tapped a number of stars including Jodie Turner Smith and activist Janaya Future Khan.

One of COS' new coats on the catwalk
One of COS' new coats on the catwalk

With oversized shirts, impeccably tailored trousers, seriously good knits and even a bright blue version of that gathered dress which caused quite the stir at the beginning of summer and promptly sold out, there's everything you could want for your new season wardrobe.

Janaya Future Khan in COS
Janaya Future Khan in COS

Happily, COS has also adopted the 'see now, buy now' model for AW21, meaning the collection is available to buy right now, fresh from the catwalk.


SHOP: COS Autumn/Winter 2021

COS, Mohair Oversized Jumper, £89
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COS, Open Side Mohair Vest, £69
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COS, Belted Wrap Coat, £190
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COS, Relaxed Fit Poplin Dress, £69
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COS, Square Toe Leather Loafers, £135
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COS, Tapered Trousers, £89
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COS, Leather Tote Bag, £225
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COS, Printed Shirt Dress, £89
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COS, Cropped Waistcoat, £69
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COS, Zip Sweatshirt, £59
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COS, Belted Shirt Dress, £79
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COS, Blue Gathered Midi Dress, £59
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COS, Short Puffer Jacket, £180
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COS, Silk Utility Shirt, £115
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COS, Oversized Scarf, £79
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COS, Oversized Shirt, £59
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COS, Midi Skirt, £59
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COS, Wool Fleece Teddy Coat, £225
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