Vera Wang Has Designed An Affordable Bridal Collection, Full Of Dream Wedding Dresses

Couture vibes without the prices.

vera wang pronovias wedding dress

by Hannah Banks-Walker |
Updated on

Vera Wang may have started her career as a Vogue editor but, following 17 years at the magazine and a subsequent two year stint at Ralph Lauren, she left to start her own bridal brand at the age of 40. Since then, she has made wedding dresses for Victoria Beckham, Mariah Carey, Sarah Michelle Gellar, Avril Lavigne, Kim Kardashian (first time around), Alicia Keys, Gwen Stefani(for her recent wedding to Blake Shelton) and Ariana Grande.

Wang has become one of the leading bridal designers but, with fairly eye-watering price tags accompanying most of her creations, it hasn't been an option for the majority to wear Vera Wang on their wedding day. Until now.

Vera Wang Bride has joined forces with Pronovias to create a collection of fairytale wedding dresses at an affordable price. These really are dream dresses in every sense, with huge sweeping skirts, intricate details and perfectly-fitting corsetry. It's not just ballgowns, however, there are also beautiful A-line dresses, mermaid cuts and frilled skirts.

The Alizee Dress Vera Wang Bride Pronovias
The Alizee Dress

'Pronovias is one most respected bridal companies in the world,' says Wang. 'They've built such an incredible infrastructure and in every sense they are global. I think we both felt that there was so many possibilities for us to work together. I feel very fortunate and so far the actual result has been extraordinary, even through a pandemic globally affected us.'

Wang sees this new partnership as a 'major shift in strategy' – one which she hopes will allow more people to experience the joy of her couture-approach to bridalwear. 'It's a modern sense of COUTURE, which has previously been for sadly too very few clients and VIP. Pronovias Group has enabled me to explore a new side of my creativity while growing what I believe will become an even more significant global brand at an intelligent price point.'

The Edith Dress vera wang pronovias
The Edith Dress

Prices start at £1,470, with the most expensive dress costing £3,150 – certainly still a major investment for any bride but, considering the mainline Vera Wang Bridal Collection starts at over £2,000 (with the luxe collection starting at just over £5,000), this is a significant saving.

There are 60 dresses in the first collection with all those signature Vera Wang details present. 'My intent was to make sure that certain Vera Wang design codes were identifiable in Vera Wang Bride,' Wang says. 'In 33 years, the most valuable lesson I've learned is that I know what girls always want. They always know in the end how they want to look and I applaud them for that. I love individuality, I love diversity and I love women who are fearless.'

The Liane Dress vera wang pronovias
The Liane Dress

These dresses are ideal for modern brides looking for that nod to tradition without compromising their own style. Available at Pronovias stores and selected boutiques across the world, it won't be a surprise if brides are queuing round the block to try these on. Says Wang: 'The most attractive thing to me is to be who we really are and, if there isn't a more important day to be that way than on your wedding day, I don't know what is.'


SEE: Vera Wang Bride at Pronovias

The Alizee Dress1 of 29

The Alizee Dress

The Amandine Dress2 of 29

The Amandine Dress

The Babette Dress3 of 29

The Babette Dress

The Brigitte Dress4 of 29

The Brigitte Dress

The Camille Dress5 of 29

The Camille Dress

The Carole Dress6 of 29

The Carole Dress

The Clarice Dress7 of 29

The Clarice Dress

The Claudine Dress8 of 29

The Claudine Dress

The Coraline Dress9 of 29

The Coraline Dress

The Edith Dress10 of 29

The Edith Dress

The Eliette Dress11 of 29

The Eliette Dress

The Elise Dress12 of 29

The Elise Dress

The Estee Dress13 of 29

The Estee Dress

The Eugenie Dress14 of 29

The Eugenie Dress

The Fleur Dress15 of 29

The Fleur Dress

The Gizele Dress16 of 29

The Gizele Dress

The Helene Dress17 of 29

The Helene Dress

The Hortense Dress18 of 29

The Hortense Dress

The Jeaninne Dress19 of 29

The Jeaninne Dress

THe Laetitia Dress20 of 29

The Laetitia Dress

The Laure Dress21 of 29

The Laure Dress

The Liane Dress22 of 29

The Liane Dress

The Lilie Dress23 of 29

The Lilie Dress

The Lola Dress24 of 29

The Lola Dress

The Lucienne Dress25 of 29

The Lucienne Dress

The Scarlett Dress26 of 29

The Scarlett Dress

The Rachel Dress27 of 29

The Rachel Dress

The Nolwenn Dress28 of 29

The Nolwenn Dress

The Renee Dress29 of 29

The Renee Dress

READ MORE: The Best Celebrity Wedding Dresses Of All Time, Just For You To Look At

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