These Are The Brands Your Friends Wish They Knew About

There’s nothing more frustrating than walking into a room and seeing everyone wearing practically the same thing. Or actually, the exact same thing (we're looking at you, Zara...). Well never fear, there are some new online heroes that your friends won’t have heard about (yet). So get on it pronto and be prepared to meet your new fave brands, so that when you're asked the inevitable 'where did you get that from?' you'll be able to smugly reply with a brand that'll give them some serious wardrobe envy!

This is an Australian born, London-based brand. This Central Saint Martins grad is all about no-nonsense style and simple geometric shapes. We're loving this bomber as the perfect addition to a pair of black jeans.

Another Central Saint Martins genius, this is the latest in our obession with scandi-cool. Inspired by scandinavian design from her hometown of Copenhagen, the prints from this brand are to-die for.This feather-print tee is simple yet chic - pair it with the matching trousers for serious style points.

Part designer, part philsopher it seems, Norgaard argues that 'fashion is meant to free you, not overrule or control you'. His clothes certainly let you speak for yourself, opting for laidback classic shapes. This sweatshirt looks perfect for the winter months - we'd style it the same way as well.

When your friends ask where this coat is from, good luck with pronouncing it. Still, it's worth the tongue-twister, as this creative duo bring both their personalities into the mix, both complimenting and clashing with each other to create some strong colours and memorable prints.Look De Pernille has given it her seal of approval and so do we.

Their brand stands for Mat(t)erial and Nature, this vegan brand put eco-living first, but they don't scrimp on style and as a result you have amazing leather free bags with linings made from plastic bottles. When they look as good as this backpack, it means you can have high quality stylish products that will make your friends super jel.

And guess what, you can get all of these amazing pieces from your new online treasure trove, Trouva - peruse at your earliest convenience to find your new style staples.