The Best Scandi Brands You (And Your Wardrobe) Need To Know About

Because Ganni isn't the only Scandinavian export you should know of...

Copenhagen street style

by Alice Farmiloe |
Updated on

Think 'Scandi' and likely what comes to mind is sophisticated grey tailoring, nail-biting crime dramas and self-assembly furniture. But, there is much, much more to this peninsular than Acne and Ikea.

With a climate dominated by winter, Sweden, Denmark and Norway’s top designers have taken to embracing the weather by fashioning wardrobes in mood-lifting colours and tactile textiles. They've cracked a way to make being toasty not come at the sacrifice of feeling chic.


The Best Need To Know Scandi Brands

GANNI1 of 14


We all want to be a #GanniGirl. Easy to wear and effortless, Ganni's pieces are the perfect addition to our winter wardrobes, plus there is no one designer behind the brand's concept which means you can find items that really bring out your individual style. The buzz around Ganni led to an influx of mid-market brands following suit and paving the way for affordable luxury. Loved by influencers and the fashion industry alike, we vote Ganni as the ultimate Scandi brand.

Samsu00f8e Samsu00f8e2 of 14

Samsøe Samsøe

So nice they named it twice! Samsoe+Samsoe are the epitome of refined design: minimal tones, tick, wool coats, tick and tailoring, tick. Despite their unpronounceable name, we think their pieces are the dream.

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Filippa K

The 3 S's: Simple, Swedish, Stylish. From leather wrap skirts to faux fur jackets and a new collection with '70s influences at its core, we can't shop fast enough. Definitely, one to impress your friends with when you'll be asked the inevitable 'where did you get that from?' when wearing any one of Filippa K's pieces.

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Rotate Birger Christensen

You've likely seen their pink jacquard, puff-sleeved mini dresses all over your insta-feed. ROTATE, brought to you by danish influencers Thora Valdimars and Jeanette Friis Madsen in collaboration with the Copenhagen-based concept store Birger Christensen, is quite possibly the coolest 80s inspired brand, period.

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Baum und Pferdgarten

With a name we need a language tutor to pronounce, Baum und Pferdgarten is a Danish brand who are not afraid to clash patterns, mix textures and colours. As they ship to the UK and have an edit on our fave shopping destination Zalando, we can't get enough of their latest collection.

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Stine Goya

Stine Goya, launched in 2006, has made a name for itself with a mix of dreamy prints and feminine sihouettes. Michelle Obama's a fan, and so is our fashion desk.

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Cecilie Bahnsen

Cecile Bahnsen's designs nail romantic, wearable and boundary-pushing in the way our home-grown talent Simone Rocha and Molly Goddard has. Lace-adorned white shirt dresses and rugged hiking boots sum up this label's modern interpretation of femininity.

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Saks Potts

Consider Saks Potts the Shrimps of Scandinavia. Their highly-photogenic fluffy coats have become mainstays with the street style set, but it's their separates that are worth keeping an eye on. We look forward to seeing more of their slogan tops and track pants in the coming seasons.

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By Malene Birger

One of the first Danish brands to capture the attention of the global market, By Malene Birger has been dressing stylish, discerning women since 2003. Known for its dawn-to-dusk dresses, plus chic separates you can wear in the office or at the bar, if you've noticed a well-dressed colleague who always looks both on-trend and smart, her wardrobe is probably full of this brand.

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Aesther Ekme

If there's only one new Scandi brand to put on your radar, it's accessories brand Aesther Ekme. Currently stocked at Selfridges and Browns, we're all over their clean and minimal aesthetic.

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Brogger is new on the scene, and is actually a London-based brand but ran by two Scandinavian friends. The fashion set fell head-over-heels for the colour block suits last season, and we're putting our money on these puff-sleeved short suits to sell out for SS20.

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GESTUZ is for the modern woman, specifically designing go-to pieces women can wear with ease. The brand's aesthetic is 'rooted in the effortless ease of the Scandinavian design heritage,' but, you'll be pleased to know, without the hefty price tag. GESTUZ have a way of developing simple wardrobe staples into must-have items, just check out this turquoise leather coat Anna Vitiello is wearing.

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Stand Studio

Established in 2014, Stand Studio have become an accessible but oh so desirable outerwear brand of the moment. Not only offering beautiful coats but moving into RTW now as well, the brand has become known for it's minimal simplicity but also use of crazy colour and texture.

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Rave Review

A sustainable option originating from Sweden is Rave Review. The brand is centred around up cycling materials saying they "transforming home textiles into desirable garments" . Think clashing prints and think cut and stitch aesthetics!

Though the neighbours have morphed for many into fashioning ubiquitous, yet homogenous ‘Scandi style’, each country actually has its own distinct aesthetic. Stockholm’s style has made an indelible mark with its proud history of accessible fashion. After all, it introduced the world to the H&M family of Monki, & Other Stories, Weekday and Cos. Copenhagen has the pulse of the avant-garde with designers like Cecilie Bahsen (who, since launching in 2015 is a contender for Copenhagen's most recognised designer) and, of course, Ganni (its Soho store opening caused a fashion set frenzy). While Oslo – typically the quietest and most overlooked of the three – has been making waves in streetwear.


SHOP: The Scandi Edit

Rotate Dress1 of 14

ROTATE Birger Christensen, Cutout Gingham Minidress, £228.82

Aesther Ekme bag2 of 14

Aesther Ekme at Matches, Bucket Bag, £405

Stand studio coat3 of 14

Stand Studio at Harvey Nichols, Checked Faux Shearling Coat, £300

Samsoe Samsoe Shirt4 of 14

SAMSØE SAMSØE, Long Sleeved Collar Shirt, £130

Rave review dress5 of 14

Rave Review at Farfetch, Sleeveless Midi Dress, £620

Bru00f8gger dress6 of 14

Brøgger at Farfetch, Floral Midi Dress, £650

Cecilie Bahnsen sandals7 of 14

Cecilie Bahnsen at My Theresa, Embellished Sandals, £424

Stine Goya dress8 of 14

Stine Goya, Floral Dress, £195

Saks Potts coat9 of 14

Saks Potts at Selfridges, Faux-fur Trimmed Leather Coat, £1360

Ganni dress10 of 14

Ganni, Satin Fitted Dress, £475

Filippa K shirt11 of 14

Filippa K, Metallic Shirt, £180

Gestuz dress12 of 14

Gestuz at Selfridges, Floral Print Midi Dress, £200

By Malene birger dress13 of 14

By Malene Birger at Farfetch, Snakeprint Dress, £425

Baum Und Pferdgarten dress14 of 14

Baum Und Pferdgarten at Harvey Nichols, Checked Mesh Dress, £120

And why do we love their style so much? Synonymous with chic separates and classic minimalism with elevated twists, yet the new wave of brands are doing so much more than that. Labels like influencer-owned Birger Christensen and Stine Goya are making a case for bold prints and exaggerated shapes.

From minimal tailoring to frothy dresses, Scandinavian fashion is eclectic and eccentric. Here are the brands you’re going to want to name-drop and wear immediately.

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