The Chanel Jewellery Line That’s Just As Iconic As Their Bags

If you’ve bought the quilted flap, stepped out in the slingbacks, maybe even finessed a fragrance wardrobe, what’s left? For Chanel collectors and fashion people alike, the answer right now is jewellery - specifically, Coco Crush.

First launched in 2015, Coco Crush takes the house’s signature quilting and reworks it in sculpted 18k gold. The result is clean, graphic and unexpectedly wearable. The iconic C features in the collection, of course, but it's more about the soft curves and precise lines. These are the kind of pieces that quietly say ‘Chanel’ to anyone who knows what they’re looking at.

The collection spans rings, bracelets, cuffs and earrings - all available in white, yellow or the house’s exclusive Beige Gold (somewhere between the two, flattering on everyone, unmistakably Chanel). Prices start at around £1,500, but these aren’t showpieces you stash away. They’re the ones you wear daily - mixed with your usual jewellery, stacked across fingers, slipped on without overthinking it.

In 2025, the collection got a subtle refresh. There’s now a ruby-accented capsule that spells out C.O.C.O. across necklaces and bracelets - a nod to Gabrielle 'Coco' Chanel. Meanwhile, a new diamond pavé technique follows the diagonal lines of the quilting rather than flooding the surface, making it less about sparkle and more about structure. The result is still elegant, but with a little more bite. What makes Coco Crush interesting is how little it tries to be interesting. It’s not chasing trends or reinventing the wheel - it just refines something that already worked.

If you’ve ever felt like fine jewellery was either too classic or too complicated, this sits perfectly in between. So if you’ve got the classics covered - bag, shoes, fragrance - this is the next piece that makes sense. Not because you need it. But because it just works. Scroll to see our favourite pieces.

Shop: Coco Crush Chanel Jewellery

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Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..

Main image: @Chanel