We know the exact path of Love Island stars as soon as they leave the villa. In fact, we know it so well, we’ve heard the joke a thousand times. ‘They just want to be able to sell charcoal toothpaste on Instagram,’ people moan, most of us secretly wishing we could make money from brushing our teeth on social media. But there’s one thing we don’t know, that we’ve been dying to know since Love Island became a golden ticket to influencer-ville, how much do they actually get paid?
Well now, we’ve found out, and honestly, it’s not what you would think. Zara McDermott spoke to Grazia exclusively and told us exactly what Love Island contestants typically charge per post. Of course, it depends on your follower count, and it differs between a feed post and a story post, but generally speaking, it’s in the hundreds.
‘A broad figure of what people from Love Island will charge, and it depends on your followers as well, but it's between £400 and £1200 per post,’ she said, ‘For a story I'd probably charge £100 per story.’
While Zara has been offered £3000 for a story post before, she says she’s wary of anything too high because they typically turn out to be scams, as the £3000 offer was. ‘It was a makeup brand, but it wasn't real,’ she continued, ‘I had told my friend and she looked it up for me and found loads of complaints about this brand with people saying “I ordered from this place and haven’t received it”’
Writing for Grazia about influencer marketing, you can read Zara’s full thoughts on influencer marketing and why she turns down 60% of her brand deals here.
Click through to find out all of the 2018 Love Island stars Instagram handles..
Love Island 2018: Instagram names (radio)
1 of 30Dani Dyer
Dani is a 21-year-old barmaid from East London.Instagram: danidyerxx
2 of 30Eyal Booker
Eyal is a 22-year-old model from London.Instagram: eyalbooker
3 of 30Adam Collard
Adam is a 22-year-old personal trainer and gym director from Newcastle.Instagram: adamcollard
4 of 30Hayley Hughes
Hayley is a 21-year-old model from Liverpool.Instagram: hayleyhughes.xx
5 of 30Dr. Alex George
Dr Alex is a 27-year-old A&E doctor from Carmarthen, West Wales.Instagram: adlgeorge1
6 of 30Kendall Rae-Knight
Kendall is a 26-year-old retail manager from Blackpool.Instagram: kendallraeknight
7 of 30Jack Fincham
Jack is a 26-year-old stationery sales manager from Kent.Instagram: jack_charlesf
8 of 30Laura Anderson
Laura is a 29-year-old cabin crew member from Stirling, Scotland.Instagram: lauraanderson1x
9 of 30Niall Aslam
Niall is a 23-year-old student and construction worker from Coventry.Instagram: niallaslam
10 of 30Samira Mighty
Samira is a 22-year-old West End performer from London.Instagram: samiramighty
11 of 30Wes Nelson
Wes is a 20-year-old electrical and nuclear systems design engineer from Staffordshire.Instagram: wes.nelson
12 of 30Rosie Williams
Rosie is a 26-year-old solicitor from South Wales. Instagram: rosieawilliams
13 of 30Georgia Steel
Georgia is a 20-year-old student from York.Instagram: geesteelx
14 of 30Josh Denzel
Josh is a 26-year-old social media host from North London. Instagram: joshdenzel
15 of 30Megan Barton Hanson
Megan is a 24-year-old model from Essex. Instagram: meganbartonhanson_
16 of 30Charlie Frederick
Charlie is a 23-year-old model from Plymouth. Instagram: charliefrederick_
17 of 30Zara McDermott
Zara is a 21-year-old Government advisor from Essex. Instagram: zara_mcdermott
18 of 30Ellie Brown
Ellie is a 20-year-old Business development manager from Newcastle. Instagram: brown.elle
19 of 30Jordan Adefeyisan
Jordan is a 23-year-old model from Stockport. Instagram: jordanadefay
20 of 30Kazimir Crossley
Kazimir is a 23-year-old makeup artist from London.Instagram: kazimircrossley
21 of 30Frankie Foster
Frankie is a 22-year-old Business Management student and fitness coach from Cheltenham.Instagram: frankiefoster3
22 of 30Darylle Sargeant
Darylle is a 24-year-old eyebrow technician from Watford.Instagram: daryllleee
23 of 30Dean Overson
Dean is 25-year-old a car sales executive from Burnley.Instagram: dean_oversonFollowing
24 of 30Charlie Williams
Charlie is a 24-year-old tanning shop assistant from Bath.Instagram: charlieannewilliamsx
25 of 30Charlie Brake
Charlie is a 23-year-old socialite from Chelsea in London.Instagram: charliebrake1
26 of 30Savanna Darnell
Savannah is a 22-year-old singer and dancer from Sheffield.Instagram: n/a
27 of 30Alex Miller
Alex is a 28-year-old structural glazier from Essex.Instagram: mralexmiller1990
28 of 30Grace Wardle
Grace is a 25-year-old hairdresser from London.Instagram: grace_wardle (account is private) Requested
29 of 30Jack Fowler
Jack is a 22-year-old semi-professional footballer from London. Instagram: jackfowler
30 of 30Ellie Jones
Ellie is a 22-year-old customer service and office administrator from Kent.Instagram: elliejones_xox
But what do you think, did you expect a bigger or smaller figure? Given that other reports have stated US influencers are paid $1000 per 100,000 followers, according to Chelsea Naftelberg, associate director of content and partnerships for social media agency Attention, it seems that going on a US reality show might be a more lucrative option. When do sign-ups for The Bachelor open again?