2023 saw the hard launch of a new era for Pamela Anderson. She started strong, kicking off the year with her hit Netflix documentary Pamela: A Love Story, which saw her take control of the narrative and captured her soft, gentle and immediately likeable presence. Next came the magazine covers and more recently we've seen her take her place on the front row at Paris Fashion Week. But the one common denominator among each of these separate events? Anderson's radical new look.
Before appearing sans make-up on her Netflix documentary, the icon had said she wanted the world to see a more natural side of her. The brief was fulfilled as we were met with a bare-faced Anderson in the intimacy of her own home, charting her life and times in the most authentic way we've seen yet. But when she graced the cover of WWD in the same fashion, we knew this 'side' of Anderson was more than tokenistic. Her new approach to beauty has been confirmed over Paris Fashion Week, where fresh, radiant and healthy-looking skin appeared in place of her signature pencil brows, smokey eyeshadow and glossy lips. Needless to say, the star's choice to co-found her own beauty brand, Sonsie, couldn't be more perfectly timed. Here's everything we know so far.
Pamela Anderson's New Beauty Brand
So, what exactly can we expect from Anderson's new beauty brand? .
'In the search for the next quick fix, we’ve lost sight of what really matters,' says the brand's press release. 'We believe it’s actually pretty simple– straightforward formulas to support health, inside and out. Our name, Sonsie, embodies our belief that a healthy appearance is deeply connected to your inner wellbeing.'
A quick scroll through the website and you'll soon realise there's a focus on simplified ingredient lists and straightforward, vegan formulas. So far, so Pamela Anderson. The edit is a succinct one too. There's the multi-moisture mask, the super-serum and the basic balm, a trio designed to act as 'a comprehensive skincare routine, keeping your skin hydrated and glowing all day.'
sonsieskin.com
Sonsie say, 'The simple, stress-free solution to skincare. Expertly formulated, carefully curated, and ethically packaged, this three-product bundle satisfies every hydration need.'
During an Instagram Reel for Vogue France, the nineties and noughties icon explains, 'I didn't come to Paris Fashion Week and think: I'm not going to wear any make-up. I just thought, I don't know, something just kind of came over me and I was dressing in these beautiful clothes and I thought, I don't want to compete with the clothes. I'm not trying to be the prettiest girl in the room. I feel like it's just freedom, it's like a relief.'
Her new penchant to a stripped down look sees skincare take centre stage, something Anderson said her mother eluded to in the past. Readying herself ahead of the Vivienne Westwood show in Paris, without the help of a glam team she points out, Anderson explains, 'I just got out of the bath, I let my hair dry naturally and I just put on some moisturiser because I am not into the make-up look right now. My mum always told me: "At some point in your life you're not going to want to wear make-up on your skin," and she's right. You kind of have to challenge beauty sometimes. If we all chase youth or we're chasing our idea of what beauty is in fashion magazines and everything, we're only going to be disappointed or maybe a little bit sad.'
She describes it as experimental and even a bit rebellious in a longer video posted to YouTube, but one thing Anderson isn't playing with is her choice of skincare. A quick glance at her minimal glam station reveals a collection of Orveda products: theOmnipotent Concentrate, £385; theEye Unveiler, £240; and an inconspicuous moisturiser from Orveda's line. Anderson's preference for the French ultra-premium biotech skincare brand makes total sense – it's green, clean and vegan (something Pamela has been passionate about for years as seen by her activism for animal rights), but it's also widely considered a high-performance skincare line that offers up fine tuned actives that work with the skin to restore our microbiome and boost inner radiance – and by the looks of Anderson's glow, she's on to something.
SHOP: Pamela Anderson's Go-To Skincare
uk.orveda.com
Boasting 16 different actives, this serum works to soothe, regenerate, and maintain a luminous glow, all while strengthening your skin barrier. It cleverly works on three axes: correcting past damage to the skin, addresses present concerns and protects from future problems.
