Millennial favourite Beauty Pie has quietly established itself as one of the prime 'if you know, you know' brands in recent years. Its sleek, minimal packaging plays home to high-tech formulas across skincare, make-up and haircare that blend efficacy, quality and luxury with an affordable members' price tag. Over the years it has amassed an illustrious following. Everyone from Dakota Johnson to Sophie Habboo is a fan. It's making waves in the beauty tech sector too - their C-Wave Light Facial, £200 (£250 for non-members) proved a serious hit and has sold out three times already.
What is the Beauty Pie C-Wave Light Facial?
Beauty Pie's C-Wave Light Facial Dual Light LED Treatment Mask is one of the brand's most sought after products. It was so in-demand it has already sold out an impressive three times and returns to the digital beauty shelves this month.
The professional-grade, clinically-backed mask is powered by a single setting dual wavelength technology, namely 630nm red light and 830nm near-infrared (NIR), which is clinically proven to increase firmness, even out skin tone and texture, visibly reduce redness and pigmentation, brighten skin tones, and reduce fine lines by 36% in just four weeks.
In the all-important clinical trials for the mask, which involved 28 people aged between 30-65, who used the mask three times a week for four consecutive weeks, 98% of users agreed their skin felt firmer while 96% reported fine lines appeared less visible. 95% also claimed a visible improvement in tone, and brighter, plumper looking skin.
While the LED mask is designed for all skin types and tones, the mask is especially geared towards skin that has 'plateaued on its anti-aging journey (and prevention, of course)', according to the brand's website, which also recommends three to five times a week use.
Do LED masks really work?
It's a resounding yes from the experts. Board-certified dermatologist, dermatologic surgeon and founder of Dr. Dennis Gross Skincare, Dr. Dennis Gross, explains that LED therapy primarily treats signs of aging including fine lines, skin thinning, discoloration and acne. 'LED masks are an amazing tool to help with signs of aging and acne. Red LED works to stimulate collagen production, reducing the appearance of fine lines, wrinkles all while reducing inflammation,' he says.
But how does it all work? 'Just like a topical active ingredient, our skin cells have receptors for red LED,' adds Dr Gross. 'When the light connects with these receptors, it effectively tells our skin to start creating more collagen – the key to healthy, youthful-looking skin. Red LED also stimulates blood flow which leads to a reduction in inflammation.'
GP and aesthetic doctor, Dr. Raj Arora, is also on board. 'LED therapy, also known as light emitting diode therapy, uses different wavelengths of light to penetrate the skin to treat different skin conditions. Red light therapy penetrates skin at a certain level to help stimulate collagen which helps fine lines and wrinkles, NIR penetrates at an even deeper level to work on laxity and skin health. You can also have blue light to help with acne and oily skin, and green light therapy which also helps to reduce blemishes and a dull tone.' The various benefits of LED therapy position it as a common treatment for overall skin health, according to Dr Arora. While the Beauty Pie C-Wave Light Facial doesn't boast a full spectrum of wavelengths, it does come equipped with the benefits of NIR which penetrates 830nm deep into the dermis and hypodermis layers, helping to stimulate cellular activity and promote healing.
Shop: Beauty Pie C-Wave Light Facial
www.beautypie.com
What the brand says: 'Use this Professional-Grade LED mask 3-4 times weekly on a clean face to reduce wrinkles by 36% (in 4 weeks), increase firmness, brighten skin tone and visibly reduce redness and pigmentation. No modern skincare routine should be without one.'
What we know: Suitable for all skin types and all skin tones, this mask can be used three to five times a week and offers a single setting dual wavelength technology, specifcally 630nm red light and 830nm near-infrared (NIR), to target skin elasticity, texture, tone and hyperpigmentation.
Sameeha Shaikh, beauty writer, says: 'I am a firm believer in the power of LED therapy. Having dealt with acne for longer than I would like to admit (12 years to be exact), I look to my LED mask to help deal with the fallout that comes with breakouts, read: inflammation, texture and post-inflammatory hyperpigmentation. While it's not a quick fix, staying consistent with my mask use has helped to create a more even, calm and rejuvenated appearance.'
Pros
- Boasts red light and NIR wavelengths
- Features in-built silicone eye protectors
Cons
- Doesn't emit full wavelength spectrum
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Main image: TikTok @beautypie
