Whether they do it to unwind or to prep for a big red carpet event, celebrities love a face mask moment and there is one brand in particular that's often seen in the glam chair.
If you want some A-list names we're talking Dua Lipa, Victoria Beckham, Margot Robbie, Jennifer Aniston, Hailey Bieber, Priyanka Chopra Jonas and Kim Kardashian. I mean at this point really the question should be: who doesn't use these masks?
The good news? They're now on sale for Black Friday, with great savings to be found at Cult Beauty, Lookfantastic, Liberty and more.
SHOP: The Celebrity-Endorsed 111Skin Masks In The Black Friday Sale
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The mask loved by countless A-list stars, this glorious two-piece hydrogel mask really does deliver instant results. Skin looks more glowing and refreshed after just 20 minutes and, thanks to the intensive dose of hydration it delivers, it works to de-puff and tighten the skin.
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If your skin is stressed and you're struggling with break-outs, this mask will be your saviour. Cleverly, it's in two parts, so that it can target the different areas of your face. Blemishes on the upper part of your face tend to be a result of diet, product or perspiration, while hormonal ones appear on the lower half. Consequently, the two masks are soaked in different potions to combat different issues.
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'If you wake up in the morning and feel like your under-eye area is puffy and looks tired, these eye masks will really help. I sometimes put them on as I'm getting dressed and just let them work their magic – by the time I come to apply make-up, I look much more refreshed and awake' - Hannah Banks-Walker, head of fashion commerce.
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This 20 minute treatment delivers vitamins and peptides to the delicate under-eye area, helping to improve the look of discolouration and fine lines. Ideal for those prone to dryness and dark circles, the hydrogel patches seek to illuminate and plump skin’s appearance.
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Another brilliant set of eye masks, the Rose Gold series is for anyone looking to bring more radiance to their skin. Again, you just apply for 20 mins and then reap the benefits. The combo of colloidal gold, rose, pomegranate seed cell culture and yeast protein means skin is left soothed, bright and luminous.
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If you're feeling exhausted, this works quickly to replenish, recharge and awaken dulled, lacklustre skin. There's sea anemone peptides (a biomimetic peptide that calms inflammation and soothes irritation) alongside ectoin and centella Asiatic which protect against aggressors. And the star ingredient is the N-Acetyl Cysteine, a skin conditioning component that wards against aggressors and performs a vital role in the creation of collagen and elastin.
111Skin is the brand with the cult celebrity following which specialises in bio cellulose sheet masks after founder Dr Yannis witnessed its healing benefits in wound repair.
When founding his skincare brand, Dr Yannis combined the benefits of bio cellulose and hydro gel and 111Skin's range of masks were born.
They reside in the category of universally-loved and celebrity-approved products, the likes of which constantly reappear on our social feeds. In fact, during fashion month both Ashley Graham and Bella Hadid were caught indulging in a self-care moment with different 111Skin masks. Ashley shared an Instagram Story of herself having some me-time with the Y Theorem Bio Cellulose Facial Mask, £22, while Bella prepped backstage at the Marc Jacobs show during New York Fashion Week with the Celestial Black Diamond Eye Mask, £14.
While my personal favourite has to be the Sub-Zero De-Puffing range, which is not only instantly cooling, making it ideal for record-breaking hot weather, but also contains caffeine to de-puff even more. There are six other ranges to choose from.
The Celestial Black Diamond might be the most recognisable, as these are the under eye masks you may have spotted on Bella and Dua Lipa, but there's also Rose Gold Brightening, Anti-Blemish and even Maskne Protection among the range.
If you haven't got the time or inclination to mask at all, you can reap the same benefits from their serums which match the masks in the range.