We tend to be head over heels for any new Victoria Beckham Beauty launch and the line's new Posh Lipsticks are no exception. Victoria Beckham herself says of her eponymous line's newest launch 'I am excited to celebrate Posh with the launch of Posh Lipstick. It is deeply personal for be, because lipstick has always given me confidence when I needed it and extra spice when I already had it. Each shade is inspired by a specific memory, and whilst the moments may have been my own, the energy and emotion is shared by us all.'
The new lipsticks boast rich colour, luxe levels of moisture, a subtle shine and don't even get us started on the packaging. Oh and the formula? It's clean and vegan. Talk about a multiple box-ticker. Victoria continues 'I just love the way a polished lip completes a look. A lipstick collection was on the agenda from day one and we've spent this time creating the perfect formula and shades.'
I knew that I wanted something with a soft, buttery texture that looks great with just one swipe
'I knew that I wanted something with a soft, buttery texture that looks great with just one swipe. Posh is luxe on your lips, feels great in your palm and looks beautiful coming out of your handbag.' Truer words were never spoken. Produce this from your tote mid-get-together with the friends and you're sure to reel in the compliments.
Victoria recently revealed on the @victoriabeckhambeauty Instagram page to explain the inspiration behind each shade of Posh Lipstick, and the anecdotes are both candid and nostalgic. In short they're an absolute must-see. Scroll through each one below.
Victoria Beckham Beauty Posh Lipsticks Anecdotes
1 of 5Pose
2 of 5Girl
3 of 5Play
4 of 5Pixi
5 of 5Pop
If you want to get into the nitty gritty where this product is concerned and delve into the formula's ingredients, co-founder and CEO of Victoria Beckham Beauty is only too happy to oblige. 'Posh was purposefully formulated with skin-loving ingredients that provide lip care benefits,' says Sarah, 'and without questionable, commonly-found materials like petroleum-derived waxes and emollients, animal byproducts such as lanolin, added fragrance, and unfriendly preservatives. If you're looking to incorporate more clean products into your routine, start with lipstick. Think of it this way: Some of your lipstick inevitalbly ends up in your mouth and gets processed like anything else you eat'. Ah, yep OK. Point made Sarah. The lipsticks blend together rose flower wax (this protects against environmental aggressors and helps your lips to retain moisture), a pomegranate and jojoba complex to plump lip lines and hydrate, a botanical blend of candelilla, carnauba and sunflower waxes to lock in moisture, and a trio of rosehip, coconut and avocado oil to moisturise like nothing else. Hooked already? Shop the new lipsticks and more below:
Shop: The New Victoria Beckham Beauty Posh Lipsticks And More Of Our Favourite Victoria Beckham Beauty Buys
Victoria Beckham Beauty Products
1 of 7Victoria Beckham Beauty Posh Lipsticks, £34
Victoria Beckham used this Victoria Beckham Beauty launch to say 'Posh is back' and we loved it. The lipsticks are smooth, creamy and come in 9 different shades. Which one will you choose?
2 of 7Victoria Beckham Beauty Lid Lustre Crystal Infused Eyeshadow, £28
This dusky shade of shimmer builds up easily from a subtle wash of colour to a dark punch of pigment. Apply it with a shadow brush or your fingertips.
3 of 7Victoria Beckham Beauty Satin Kajal Liner, £20
This liner is as soft and buttery as they come. Create a sleek graphic line with a sharpened nib or buff it out gently with a liner brush for a gorgeous diffused smoky eye finish.
4 of 7Victoria Beckham Beauty Bitten Lip Tint, £30
This sheer, glossed-up lip balm acts like a lip stay and matches each and every one of the Victoria Beckham Beauty lip liners perfectly.
5 of 7Victoria Beckham Beauty Lip Definer, £18
These lip liners were a late addition to the range after its launch, and they're Victoria's own go-to liners. The colours are entirely wearable and they were an immediate hit.
6 of 7Victoria Beckham Beauty Cell Rejuvenating Power Serum, £180
Victoria Beckham and Sarah Creal wanted to create the all-purpose serum. Their aim was to be able to use a single serum and their moisturiser, rather than reaching for every lotion and potion under the sun in the midst of a complicated skincare routine. They joined forces with Professor Augustinus Bader to produce a do-it-all serum that seriously delivers.
7 of 7Victoria Beckham Beauty Cell Rejuvenating Priming Moisturizer, £92
This was the first collaboration between Victoria Beckham Beauty and Professor Augustinus Bader, a moisturiser packed with actives that plump and tone as well as smoothing skin from the off, so much so, they decided to highlight its complexion priming abilities in its name.
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