The aesthetically-led trend for ecru toned interiors, beige knitwear, glossy minimalist make-up and the gold tortoiseshell-effect claw-clips you've been seeing all over your For You Page has finally earned itself a hashtag - #vanillagirl. With over 175 million views on TikTok, it's proving to be the season's most sought after vibe and it's not hard to see why. Featuring all that is soft and cosy, it's the side of TikTok that boosts our serotonin levels mid-scroll, a trend that advocates slowing down and unwinding. There's also plenty of beauty inspiration on offer too.
What does #vanillagirl mean?
One thing is for sure, #vanillagirls love taking care of themselves. They light candles, they use face masks, their hair is effortlessly tousled and their make-up is barely there, glow-laden and effortless. This trend is loungewear in TikTok form.
But the real beauty of the trend lies in its timelessness, unlike other passing fads, we know it's something we will come back to time and time again, no less because the beauty buys you need to sport the aesthetic are already bonafide cult classics.
If you're ready to assume the quintessential vanilla girl beauty aesthetic this winter, there are a few key brands to make a play for. Their packaging is minimalistic and Instagram-worthy and their products are effective and fuss-free. Glossier, Rare Beauty and Refy are just a few prime examples. Find your toolkit below.
Shop: Your #vanillagirl Beauty Essentials
#vanillagirl Beauty Buys - Grazia 2022
1 of 5Perfecting Skin Tint
To wear the look well, you'll need a light, sheer base which packs a dewy punch. Glossier's barely-there tint is a hero in this department.
2 of 5Refy Lip Sculpt
Refy's liners are well-loved for their staying power. They're dual ended and feature your brow definer on one end, as well as a seal on the other. Coat your brows with the seal and your look could stay in place for up to 10 hours.
3 of 5Summer Fridays Lip Butter Balm
If you want an instant hit of balmy hydration and a product that fits the aesthetic to a tee, try this. The super-nourishing formula infused with shea and murumuru butter is a worthy investment.
4 of 5Minimalista The Grand Clip
Minimalista's stunning haircare products seek to simplify styling. Their handcrafted clips give those true vanilla girl vibes.
5 of 5AUGUST&PIERS Mystic Candle
Rosie Huntington-Whitley's favourite candle brand - you'll see a peppering of them in her Instagram feed - has a new winter offering, bursting with sandalwood, vanilla and peach notes, we are sold.