Fenty Beauty changed the game when it launched in the UK in 2017. It brought with it a truly meaningful dialogue surrounding diversity and inclusivity. From the densely pigmented highlighters to the 40-strong foundation shade line-up, we couldn't get enough of it. The exclusive retail stockist at the time, Harvey Nichols reported an 80% growth in beauty sales after the brand's arrival, and it's no wonder.
And the momentum hasn't let up. In the saturated arena of celebrity beauty brands, Fenty Beauty's appeal is enduring. This was never more apparent than when Rihanna herself took to the brand's Instagram page this week to document her make-up routine.
Watch: Rhianna's Make-Up How-To
There are two products that stand out in particular here, and Rihanna uses them both to achieve what she terms an 'instant filtered effect': the Invisimatte Blotting Powder, £24, and the [Powder Puff Setting Brush 170, £26](https://www.boots.com/fenty-beauty-powder-puff-setting-brush-10263133?cm_mmc=bmm-buk-google-ppc-_-supplier_funded-_-){href='https://www.boots.com/fenty-beauty-powder-puff-setting-brush-10263133?cm_mmc=bmm-buk-google-ppc--supplier_funded--(GB
As for the brush, it's one Rhihanna believes in. 'It's not even a joke - I'm not trying to sell you this brush. You can see the difference [when using it].' Its domed tip nestles nicely into the eye area.
A powerful duo, indeed. The right powder can lend a soft-focus finish to the skin, blur pores and lock make-up into place. Yes, Rihanna's done it again.
Shop: Fenty's Invisimatte Blotting Powder
SHOP: Fenty's Powder Duo
Fenty Beauty Invisimatte Blotting Powder, £24
Fenty Beauty Powder Puff Setting Brush 170, £26
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