Amazon Prime Day Is Here – Shop These Editor-Approved Beauty Deals Before They Sell Out

These are the only products worth buying in the sale right now.

Amazon Prime Day beauty deals

by Sameeha Shaikh and Georgia Scott |
Updated on

Just so you know, we may receive a commission or other compensation from the links on this website - read why you should trust us

Love a bargain? Then you'll be only too familiar with Amazon Prime Day. The sales event is here and running until the 11th of July. We can look forward to four days of discounts and savings galore, with plenty of opportunities to snap up some investment buys. And there's more good news, as there is a bit of everything on offer to cater to all needs, especially within the realm of beauty, health and wellness.

With sell-outs aplenty and the fact that the sale only lasts a couple of days, there's no denying that sifting through the depths of those Amazon deals can be a tricky place to navigate. As a beauty editor with years of experience trying products and hunting down the very best Prime Day deals, I'm on hand to provide a list of the most noteworthy deals that you shouldn't miss, from cult classics like Elemis' Pro-Collagen Cleansing Balm to viral K-beauty stapes like the COSRX Advanced Snail 96 Mucin Power Essence.

From Weleda's cult Skin Food to Shark's LED Face Mask, here at Grazia, our team has tried a plethora of products in beauty sphere, so trust me when I say, we know what's worth your while. I’ll be updating this page regularly with the live deals, including reviews from the team, so you can stay one step ahead. From Kate Middleton's anti-wrinkle serum to the retinol Sienna Miller swears by, you won't want to miss these beauty deals...

At a glance: The best Prime Day beauty deals:

The best anti-wrinkle serum: Biotulin Supreme Skin Gel, £28 (usually £39)

The best moisturiser: Weleda Skin Food, £8.55 (usually £12.07)

The best eye serum: L'Oréal Paris Hyaluronic Acid and Caffeine Eye Serum, £15.80 (usually £31.99)

The best tinted serum: L'Oréal Paris Nude Tinted Serum, £9.99 (usually £13.99)

The best foundation: L'Oréal Paris True Match Liquid Foundation, £9.43 (usually £11.98)

The best hair product: COLOR WOW Extra Strength Dream Coat, £24 (usually £32)

Shop: Best Amazon Prime Day Beauty Deals 2025

LIVE: Amazon Prime Day skincare deals

Last updated: 8th July, 3.47pm

28% off

Biotulin Supreme Skin GelBiotulin
Price: $49.00

While we can't verify the Biotulin Supreme Skin Gel is the Princess of Wales's favourite anti-wrinkle serum for certain, the internet has been speculating that it's been in her skincare arsenal for some time. Said to 'reduce muscle contractions and relax facial muscles', the Skin Gel is made with spilanthol, a plant-derived ingredient thought to 'diminish fine lines caused by facial expressions.' There's also hyaluronic acid in there - an ingredient beloved by beauty editors for its ability to plump, hydrate, and nourish. ​Plus, it's 100% vegan too.

58% of

Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, SPF50+Garnier
Price: $30.00
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFBUMHhgRR0UcQUMEEkZJDghNQ1RUEg1aC1dPQ0BKUAUUWFhSFB1EW0VQDA9cHQFMTEEVUxQMVA1EBFhaC1BJAFpEXgIdQVpUVBNLVVwNFhRRV0NLA1IGVUxXXQEaCgNVWhoVQFQfBAFPDkZdDg%3D%3D&x=v1&prdId=11282735118&barcode=A1YBVFYDBQVTBwECCQQ%3D

This radiant, brightening formula feels weightless and treats the skin as it protects. The blend of vitamin C and niacinamide works to brighten, tone and balance the skin as it gets to work to protect against harmful UV rays.

Georgia Scott, beauty & fashion product writer, says: 'I got my hands on the Glow Fluid version of the product, and as someone who wears SPF daily, I was instantly super impressed with how light the formula felt on the skin. At first, I was concerned that the tint was too dark for my skin tone, but in fact, it blends out into a sheer, glowing base that reminded me of Charlotte Tilbury's Hollywood Flawless Filter.'

28% off

Elemis Dynamic Resurfacing Facial PadsElemis
Price: $65.00
Alternative retailers
FragranceNet.com$44.79View offer
Ulta$65.00View offer
Sephora$65.00View offer
Macy's$65.00View offer

Georgia Scott, beauty & fashion product writer, says: 'Since trying Elemis' Resurfacing Pads, I now reach for them every morning. I sweep them over the skin right after cleansing, and give them a few minutes to work their magic - trust me, the glow is real. On the rare days I skip them, my skin definitely lets me know. Not only do they deliver an instant brightness boost, but with regular use, my complexion looks smoother, clearer and way more even. Now is the perfect time to try these facial pads for yourself or stock up since they're discounted.'

COSRX
Price: $52% off
Alternative retailers
FragranceNet.com$13.29View offer
JCPenney$22.50View offer
Target$25.00View offer
Ulta$25.00View offer

Aimee Jakes, trending content editor, says: 'Snail mucin is incredibly hydrating whilst improving skin texture and preventing breakouts. A huge K-beauty trend, snail mucin (yes, it really is excreted from snails) is known for its healing properties and is excellent at hydrating and smoothing skin. After ordering it on a whim, I am officially halfway through my fifth bottle and I've influenced every single one of my friends and family members to buy it.'

62% off

Price: $22.50
Alternative retailers
PrettyLittleThing US$30.00View offer

Aimee Jakes, trending content editor, says: 'This affordable eye serum instantly depuffs tired eyes. Infused with hyaluronic acid, niacinamide, vitamin C and caffeine, the juicy formula works hard to brighten, tighten and re-plump your under-eye for a more youthful appearance. Honestly, my crow's feet didn't stand a chance. Aside from the refreshing feeling of a cold trail of serum across the under eyes, the signature triple roller applicator is what has made the product cult and gives a massage effect for the ultimate morning and evening treat.'

29% off

Rrp: $18.50

Price: $15.97
Alternative retailers
Target$12.49View offer
PrettyLittleThing US$14.00View offer
Waitrose$14.20View offer
Walmart$19.19View offer

Georgia Scott, beauty & fashion product writer, says: 'The super affordable, skin-loving moisturiser delivers serious hydration while leaving your skin with the perfect glowing base for make-up. The uses for Skin Food are truly endless; it can be used as a glowing primer, highlighter and deeply moisturising cream for your face and body. Made with a blend of organic sunflower oil, chamomile and calendula, and rosemary, this rich blend is ideal for soothing and calming the skin.'

50% off

Georgia Scott, beauty & fashion product writer, says: 'This facial serum combines five ingredients: activated niacinamide, vitamin C, collagen peptides, vitamin E and lactic acid. Designed to hydrate, tone, exfoliate and resurface, this serum truly does it all. This can be used by all skin types and if you love a glowing finish, this serum will instantly make your skin look radiant with it's pearly finish.'

26% off

Sameeha Shaikh, Grazia's beauty writer, says: 'BeautyTok and Sienna Miller are obsessed with this gentle retinol, which Miller recently noted as being 'the French girl secret to great skin. The experts aren't convinced just yet but beauty junkies swear it has helped to get their complexions in check.'

22% off

Price: $69.00
Alternative retailers
Sephora$18.00View offer
FragranceNet.com$44.09View offer
SkinStore$64.00View offer
Ulta$69.00View offer

Rachael Martin, Grazia's beauty editor, says: 'It’s the number one best-selling product from Elemis and for good reason. The balm-to-oil cleanser melts away makeup, dirt, oil and impurities, leaving your skin clean and fresh, but never stripped. In fact, Molly-Mae - who describes this as her 'holy grail product' - isn’t the product's only celebrity fan. A-listers, including Catherine Zeta Jones and Natalie Dormer have previously waxed lyrical about the nourishing cleanser. It’s won countless beauty awards and remains a firm favourite in the bathroom cabinets of Grazia’s beauty team.'

20% off

Price: $29.00
Alternative retailers
FragranceNet.com$19.59View offer
Walmart$29.00View offer
Dermstore$29.00View offer
SkinStore$29.00View offer

Rachael Martin, Grazia's beauty editor, says: 'One of these creams is sold every thirteen seconds, and if that doesn't tell you how great it is, then nothing will. Loved by the likes of Lady Gaga, Sydney Sweeney and Gwyneth Paltrow, the cream serves as a primer, moisturiser, make-up remover (and pretty much everything else in between).'

50% off

Elizabeth Arden Eight Hour Cream Skin Protectant Cream
Price: $35.00
Alternative retailers
FragranceNet.com$21.69View offer
Dermstore$24.50View offer
SkinStore$29.00View offer
Walmart$35.00View offer

Rachael Martin, Grazia's beauty editor, says: 'Elizabeth Arden's Eight Hour Cream has reached icon status thanks to a unique ability repair and protect, and at the centre of it all is an award-winning formula. Clinically proven to improve the skin's barrier function in 30 minutes, the product is made up of an occlusive petrolatum base, which works to soften skin, antioxidant-rich vitamin E, moisturising castor seed oil and inflammatory-busting salicylic acid.'

LIVE: Amazon Prime Day fake-tan deals

Last updated: 8th July, 3.35pm

44% off

Amazon

Rrp: $34.00

Price: $27.20
Alternative retailers
Sephora$27.20View offer
Ulta$34.00View offer
Neiman Marcus$34.00View offer
Bluemercury, Inc.$34.00View offer

Rachael Martin, Grazia's beauty editor: 'As a beauty editor I've tested a lot of tans, but this one is always the one I revert back to. Just one application is enough to leave me with a subtle my-skin-but-better radiance. A second layer? Well, then it's an all-out golden tan. It's non-sticky and doesn't stink. I'm obsessed.' Shop this must-have gradual tanning moisturiser in Amazon's Sale.

42% off

Tan-Luxe The Face Illuminating Self-Tan DropsTan-Luxe

Rrp: $50.00

Price: $40.00
Alternative retailers
Bluemercury, Inc.$12.50View offer
Sephora$40.00View offer
Ulta$50.00View offer
Kohl's$50.00View offer

Georgia Scott, beauty & fashion product writer, says: 'Tan-Luxe's Self Tan Drops are available in two shades; light-medium and medium-dark. Simply choose depending on your skin tone and the clever formula will adapt a tan suited to you depending on how many drops you use.'

LIVE: Amazon Prime Day haircare deals

Last updated: 8th July, 3.20pm

17% off

It's not surprising that this revolutionary styling tool has become a cult hair classic. With its various attachments that harness the power of Dyson's gold-standard technology, the Airwrap tends to hair with ease while creating show-stopping, varied looks that last.

30% off

Rachael Martin, Grazia's beauty editor, says: 'The GHD straighteners are an absolute classic that guarantees smooth, silky and sleek hair. Its clever rounded shape design means these straighteners are great for straightening (of course), and curling, snag-free.'

43% off

Rrp: $32.00

Price: $28.00
Alternative retailers
Kohl's$14.00View offer
FragranceNet.com$30.09View offer
Walmart$32.00View offer
Ulta$32.00View offer

Sameeha Shaikh, Grazia's beauty writer,says: 'If you find yourself battling dryness and frizz, the Color Wow Extra Strength Dream Coat will be quick to remedy your hair woes. Look familiar? This upgraded, extra strength version of the original spray - which boasts a whopping 140.7 million views on TikTok and is backed by beauty fans across the web - is a undisputed hero to house in your beauty arsenal for smooth, ultra shiny hair.'

51% off

Sameeha Shaikh, Grazia's beauty writer,says: 'Revlon set the category of hot air brushes alight with its original Revlon Salon One-Step Hair Dryer and Volumiser (IMO). You need only look to TikTok for the proof where beauty buffs have endlessly shared their love of the blow dry-giving tool. And they're not lying. The easy-to-use styler works on all hair types including thick hair and afro textured hair types, and provides a smooth, sleek, bouncy finish with little faff.'

LIVE: Amazon Prime Day make-up deals

Last updated: 8th July, 3.49pm

25% off

L'Oréal Paris True Match Nude Tinted SerumL'Oréal Paris
Price: $40.71

Georgia Scott, beauty & fashion product writer, says: 'Known for its celebrity fanbase including, Molly-Mae Hague, Zara McDermott and Rochelle Humes, this dreamy serum-based skin tint works wonders on dry skin to add the most radiant finish. Made with 1% hyaluronic acid combined with L'Oréal's iconic True Match formula that adapts to your skin tone, this powerful and plumping ingredient draws water to the skin to encourage more moisturised, firmer and plumper-looking skin that feels instantly hydrated.'

25% off

Amazon

Rrp: $12.95

Price: $9.95
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFBUMHhgRR0UcRlANC1NCFk9aWFUeDxUcKR0uRFYEW0k2V0NeFR1mQERUTCtTRAEJFHtRQBMMV0h2DkNdAVYQD1lfGhFZRlocYjEgH1EMBRR%2FQVAKEEEKXghVHiRUDQIbAgcLXB8HHAQ2S3VfDgVcWRViEwscUwVRBApSBFRW&x=v1&prdId=9232108675&barcode=A1YBVFYDAwVeBgAHBwY%3D
Alternative retailers
PrettyLittleThing US$15.00View offer

Sameeha Shaikh, Grazia's beauty writer, says: 'Designed to suit all skin types, this foundation is non-comedogenic (so will never clog pores) and features a fragrance and alcohol-free formula to ensure it’s suitable for even the most sensitive of skin types. The best bit? It promises to suit 99.5% of skin tones, which is perfect for someone like me who struggles to find a perfect match for my medium-tone, olive skin. I found it glided over my skin with little effort and left a second-skin, demi-matte finish which lasted well into the day.'

45% off

Maybelline New York Lash Sensational Sky High MascaraAmazon
Price: $18.48

Sameeha Shaikh, Grazia's beauty writer, says: 'With a flexible brush head that bends to volumise and extend each and every hair, this mascara makes light work of quickly transforming lashes. Loaded with bamboo extract and fibres it really does lengthen lashes from root to top for a long, fluttery finish sans that horribly weighty feeling which usually puts me off wearing mascara all together.'

LIVE: Amazon Prime Day beauty tech deals

Last updated: 8th July, 3.52pm

12% off

Shark Beauty CryoGlow LED Face MaskShark Beauty
Price: $264.97 (was £299.99)

You might've seen this facemask gadget all over your FYP; the new and viral Shark Beauty CryoGlow LED Mask has made waves in the beauty tech world and for good reason. Made with a combination of red and blue LED lights plus cryo-cooling technology and undereye chill pads, this gadget has everything you need to introduce yourself to the world of LED light therapy.

19% off

Price: $390.00
Alternative retailers
Neiman Marcus$390.00View offer
Macy's$390.00View offer

Sameeha Shaikh, Grazia's beauty writer,says: 'A new-gen tool unlike anything else on the market in my opinion. If you are looking to invest in an IPL at-home machine, this is worthy of your attention. A tech-first approach means it can deliver up to 120 flashes per minute and features a bigger than average 9cm² treatment window that enables you to cover large areas of skin. I've been using it for over a year and have noticed a significant reduction of hair growth, though it's worth noting I have previously had professional laser hair removal sessions in clinic prior to using the device.'

33% off

Sameeha Shaikh, Grazia's beauty writer, says: 'There is good reason for why Philips are leaders in at-home hair reduction devices. Ingrown hairs? Gone. Unforgiving dots (keratosis pilaris)? Sorted. A spontaneous legs-out moment? Consider yourself ready thanks to this device. It's led by a smart beauty tech like the Philips SmartSkin Sensor which detects your skin tone and indicates the most appropriate light setting for you to use while the free app instructs you through sessions step by step. This specific model comes with two head attachments for body and face, to maintain hair from top to toe. while I've tried various hair removal devices at home, Philips has long given me the best, lasting results.'

When is Amazon Prime Day 2025?

Amazon Prime Day has started and will be running until the 11th, so there's plenty of time to snap up a beauty bargain.

Do things go on sale before Prime Day?

Absolutely. Amazon offer up daily deals across beauty, home, and tech in the 'Today's Deals' section.

Does skincare go on sale during Prime Day?

As a beauty writer with years of covering Amazon Prime Day Beauty deals, I can confirm that many must-have skincare products are often discounted during the sales event. If you're looking to upgrade your skincare routine, there's never been a better time than Prime Day to take advantage of the discounts.

What is Amazon Prime Day and how does it work?

Prime Day is Amazon's deal event exclusively available for Prime members. Across the event, members can enjoy discounts and savings on brands, including beauty brands like Elizabeth Arden, Byoma, Elemis, Philips and more. You can also expect a wide selection of discounts from small businesses across the UK, too.

What beauty deals can you expect from Amazon Prime Day 2025?

Much like previous Amazon sales events, we can expect to see a plethora of brands and products discounted during Prime Day. Of course, we can't predict exactly what products will be reduced, but there's a high chance that staple beauty brands like Shark, COSRX, Weleda, Paula's Choice and Elemis could be discounted based on our experience covering previous beauty sales.

Is Prime Day better than Black Friday?

While Black Friday sees just about every beauty retailer jump on the discount bandwagon, Prime Day is a little more exclusive - Amazon-only, and just for Prime members. But don’t sleep on it. If you’re looking to bag early deals on your favourite beauty brands (without waiting until November), Prime Day is your VIP pass to serious savings.

Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).

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