Charlotte Tilbury is revered by beauty enthusiasts the world over, both for her legacy in the make-up artistry arena and her eponymous make-up line. And her game-changing products haven’t just impressed us, they’ve earned the seal of approval from legions of TikTokers and her loyal celebrity fan-base too. Kate Moss,Michaela Jae Rodriguez, Lily James and Jourdan Dun are all a part of Charlotte Tilbury’s famous beauty club, which - news flash - has just recruited its newest member.
After much speculation and teasing from the brand on their social channels,Bella Hadidhas been revealed as Charlotte Tilbury’s newest beauty muse and partner. The news comes as the brand enters its 10th year and the revelation makes total sense. The supermodel has fast become the face of a new beauty generation so why not make her mark on one of the biggest beauty brands around, too?
Bella's approach to beauty sets trends time and time again. No sooner has she debuted a new micro-fringe or eyeshadow shade, then the masses are clamouring to copy it.
Bella's flair for beauty trend-setting will no doubt underpin her new partnership with Charlotte Tilbury. Both Charlotte and Bella share a passion for empowering people and the headline-making collaboration will likely inspire a new legion of breakout products, digital beauty innovations and, of course iconic campaigns.
Watch: Charlotte Tilbury Drops The Bella Bomb
A long-time fan of the brand, Bella has been using Charlotte Tilbury's products for years. In fact Charlotte Tilbury Artistry Director, Sofia Tilbury, is the pro behind some of Bella's most iconic red carpet looks. Bella reveals, 'I’ve always been genuinely obsessed with all of Charlotte’s innovations, they are so easy to use and have the most incredible results. It’s so important for me to be able to trust my make-up, and I know the quality and technology of Charlotte’s formulas means that I can look and feel my most confident self, from red carpets to fashion shows, to shoots.'
And Bella's love of the brand isn't confined to those pre-red carpet moments. Bella says, 'her products are forever part of my everyday make-up routine, whether I’m working or off-duty they really are my confidence-boosting kit. I can instantly see the difference they make on my skin and they allow me to glow and grow from within! I just love them all, it’s why I wanted to partner with Charlotte - I just can’t wait to create groundbreaking makeup magic together!'