Holly Willoughby’s Hairstylist Swears By This £7 Volume Booster

Whether it's a glamorous updo or effortless beach waves, if there's one thingHolly Willoughby has perfected over the years, it's a good hair day. Admittedly it's pretty easy to do when you have a seasoned pro on speed dial, but there's no denying Holly's influence in the hair arena. Common to every look is a hefty dose of volume and if her This Morning appearances are anything to go by, it's the sort of root lift that lasts. Holly's secret? The presenter's go-to hairstylist Ciler Peksah and one budget-friendly styling buy.

In a recent post published on Holly's lifestyle platform Wylde Moon, Ciler reveals that the crucial second step in Holly's Hollywood wave routine is a generous dose of John Frieda's Volume Lift Thickening Mousse, £6.99.

Ciler advises applying a generous amount directly to damp roots, 'These products plump the hair with instant, weightless volume to make it appear fuller and thicker.'

Designed specifically for fine, flat hair, the mousse is infused with the brand's Air Silk Technology which delivers body without crunch or residue, marking a serious improvement on the mousses we remember from the 90s.

'[It] creates long-lasting volume no matter how fine the hair – and it’s great value too!' Ciler adds. At under £10 a pop, this Holly-Willoughby-approved hair transformer is a no-brainer.

Shop: Holly Willoughby's £7 Hair Volumiser