Glossier Play, An Honest Review Of The New Spinoff Brand

Millennial pink and preachy about skin, American beauty brand Glossier essentially minted the phrase ‘no make-up, make-up’, which is why I’m pretty sure die-hard fans won’t be so keen on the brand’s new cosmetic line.

This Is The Third Brand From Glossier And Into The Gloss Founder Emily Weiss

Arguably, Glossier changed the beauty industry more than Rihanna. Emily Weiss’ cosmetic brand reeducated us on serums and acids, forged a direct-to-consumer model with experiential stores and refashioned the look and feel of beauty packaging. Hello, they essentially coined millennial pink. It’s not just the font (serif with a twiddly filigree ‘y’) that makes Glossier Play a different beast.

So, What Is Glossier Play?

For starters, Glossier Play launched with very little hype, just a few teasing Instagram posts by CEO and founder Emily Weiss. Unlike its mother brand, which drops a new skew every six months or so (keeping the line trim), out waltzed six new products this week. There’s ‘Colorslide’, a vivid eyeliner pencil, a high shine lacquer called ‘Vinylic Lip’, a gel eyeshadow called ‘Glitter Gelee’, a concentrated liquid highlighter called ‘Niteshine’, a sharper (‘Blade’) and precision brush (‘The Detailer’). As a bundle, the whole set costs £53.

Described as ‘dialled-up beauty extras’, this is post-watershed make-up. The liquid lip vinyl, which comes in a pump pen slides on like a gloss but has the staying power (and lack of stickiness) of a lipstick. For an accent colour, the Colorslide eye pencil is a treat (and my favourite product from the line), I like it layered over a dab of the glitter gel. The latter jelly is infused with fine glitter and a smattering of glitter. Once on, it doesn’t move an inch. Ideal for a sweaty night out. Likewise, once the Niteshine highlighter (which will feel familiar in texture and consistency to Benefit High Beam fans) is applied it doesn’t smudge.

Keen Glossier girls sold on the idea that skin perfection is a shortcut to minimalist make-up might not be fans. But if spending your evenings experimenting with colour and glitter appeals, then know this collection packs a punch.

See: Glossier Play Range

When Is Glossier Play launching?

It's launched, you lucky things! This March, Glossier launched it's little sister brand Glossier Play.

Is Glossier Play Available In The UK?

Put simply, yes, Glossier Play is available in the UK. While London, nor any European city, has a Glossier bricks-and-mortar store like New York and Los Angeles, the brand ships to the UK.