Glossier Has Finally Opened A Permanent Store in London And Here’s Everything You Need To Know

There are few brands that get people as giddy as Glossier. The cult of Glossier is one that's rarely rivalled in the beauty arena and the brand's brand new - and permanent - shop in London's Covent Garden is sure to garner attention.

Following the mega success of the brand's first London pop-up, which drew in over 100,000 visitors in its first ten weeks of opening alone, Glossier has launched their first international store. Here's everything you need to know:

What to expect from Glossier's first permanent store in the UK

The brand calls the store 'more than a place to shop for Boy Brow: it's a place for friends, a landmark, and a travel destination.'

Glossier has occupied one of the oldest buildings in Covent Garden, a grand townhouse full of ornate arches, marble and eye-catching ceilings.

Where is the store and when does it open?

You'll find the store on 43 King Street - the central market square in Covent Garden - and it officially opens its doors on Thursday, 9th December.

Covent Garden's Glossier store is open from 10am-7pm Monday-Saturday, and 11am-6pm on Sunday.

What else should I know?

You can pick up a brand exclusive too, in the form of a London-themed passport holder for £25, as well as a London-inspired sticker, which will appeal to anyone who's fond of decorating their laptop.

What's more, £5 from every sale of the London passport holders will be donated to Hatch, a non-profit organisation that helps underrepresented entrepreneurs to build their businesses.

All the permanent Glossier products are available to shop in the store, including Glossier merchandise and GlossiWEAR, meaning you can stock up on Glossier hoodies and your Milky Jelly Cleanser in one trip.

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