When Emily Weiss launched Glossier in 2014 off the back of her successful beauty blog Into The Gloss, nobody was prepared for the global phenomenon that was about to take shape. It developed a cult following, products sold out so often that to actually buy one was akin to finding the Holy Grail (almost) and the brand finally arrived on UK shores in 2017, to much fanfare.
Capitalising on a truly engaged fan base, affordable prices, millennial-friendly packaging and rave reviews, Glossier has truly transformed the beauty landscape, leading the way for the advent of many other digital brands.
Even if you haven't tried the products yet, chances are you know their names. From Boy Brow to Cloud Paint and every Milky Jelly Cleanser in-between, it seems everyone has their own Glossier obsession. Gradually, more products have launched, expanding the Glossier brand to include a wealth of skincare, make-up, and even Glossier You, the brand's fragrance (housed in a millennial pink bottle, of course).
The 'Friends Of Glossier' Summer Sale 2022
After an accidental leak of a secret Glossier discount code sent fans crazy for two hours last year, the make-up and cosmetic brand have gone a step further and made a week of deals for supporters. The secret's out because this year, from this Thursday (May 26th) through to next Tuesday (May 31st), all of Glossier’s skincare, makeup, body, and fragrance products will be 20% off online and in-store. All you need to do is simply use the code “FOG22” at the checkout. So, if you're an avid fan of Brow Boy or the Glossier fragrance, you'll want to get hold of this.
As well as the hot 20% deal, Glossier is releasing five exclusive summer sets, which you can save loads of money on, including:
• Base, Bronze + Bag Set: The Beauty Bag + Perfecting Skin Tint + Stretch Concealer + Solar Paint £75 (saving £9 as a set) + additional 20% off
• Summer Fresh Set: The Beauty Bag + Milky Jelly Cleanser + Priming Moisturizer + Futuredew £78 (saving £10 as a set) + additional 20% off
• It’s All in the Bag Set: The Beauty Bag + Cloud Paint + Boy Brow + Lash Slick + Balm Dotcom £74 (saving £5 as a set) + an additional 20% off
• Full Eye Set: Boy Brow + Pro Tip + Skywash + Lash Slick £52 (saving £6 as a set) + additional 20% off
• Lip Finish Trio: Lip Gloss + Generation G + Ultralip £35 (saving £4 as a set) + additional 20% off
Want to know where you can get your hands on these babies? Grazia has hunted down all the best products and limited edition sets directly from the website, so you don't have to look too far. Just shop below.
SHOP: The Best Glossier Products To Buy Now Including The Friends Of Glossier Sale
Get 20% off Glossier from Thursday May 26th through to Tuesday May 31st with the Friends of Glossier deal using code “FOG22” at the checkout.
The Best Products From Glossier UK 2022
1. Boy Brow, £14
For anyone spending lots of time using multiple products on their eyebrows, this may just change your life (or at least your morning routine). Boy Brow fills in sparse spaces, thickens thin brows and holds them in place like a gel would. It is, in essence, the ultimate multi-tasker.
2. Priming Moisturizer Balance, £23
As if in answer to our lockdown skin fatigue, Glossier has recently launched a new product that it's calling Priming Moisturizer Balance. Designed primarily for oily and combination skin, it promises to moisturise, control shine and refine the look of pores in one easy step.
3. Glossier Pro-Retinol Nightly Renewing Complex, £30
Meet Glossier's new skincare launch, a nightly retinoid formulated with 0.5% pro-retinol in the form of Retinyl Sunflowerate. That's a mix of pure retinol and sunflower seed fatty acids to you and me. The nourishing properties of the sunflower seed fatty acids work to counterbalance the less desirable effects often associated with using retinol products, we're talking dryness, itching and occasionally peeling. What's not to love about a new Glossier launch? At £30 this is a retinol product worth looking into - retinol buys are usually quite pricey and we rate £30 for a 35ml bottle of this one as reasonable.
4. Cloud Paint, £15
Available in six different shades, once you try Cloud Paint you may find it difficult to go back to any other blusher. It's a silky gel-cream formula that's easy to dab onto your cheeks, although you can also use it on lips or even eyes if you so wish. This tends to be one of the more hyped products from Glossier but let me tell you – the hype is fully justified.
5. Milky Oil Cleanser, £10
The Milky Oil Cleanser follows on from the cult success of the brand's Milky Jelly Cleanser - and despite being the new(er) kid on the block, its smooth and softening formula has had nothing but rave reviews. It's like a mix between micellar water and a face oil but isn't greasy and leaves skin feeling fresh and clean. It also removes even the most stubborn of mascaras in an instant.
6. Balm Dotcom, £10
If you only buy one product, make it this. The crème de la crème of balms, this hydrating skin salve does almost everything. Slick over eyelids or on lips for a dewy, natural look and apply to any patches of dry skin for instant hydration. It's a wonder, and available in seven different flavours.
7. Crème de Glossier, £29
This is just as good as the packaging might suggest. It's luxurious, creamy and dreamy – basically everything you want in a night-time moisturiser. Plus, you only need the smallest amount, so while this is one of Glossier's more expensive products (around £30) it will last a really long time.
8. Generation G, £14
Generation G adapts to the colour of your lips, meaning each shade looks different on everyone. The texture is more like a balm than a traditional lipstick, too, so you can wear it all day without worrying about dry lips or a too-matte finish.
9. Super Bounce, £24
If you have dry skin by nature, or if you feel like your skin is just in desperate need of a moisture injection, this is for you. It's a hyaluronic acid combined with vitamin b5 making it a lightweight, non-sticky serum that leaves skin feeling softer almost immediately. Ideal during or after flights and a genuine dream to slather on skin on mornings after the nights before. It also provides the perfect base for make-up.
10. Lip Gloss, £11
Just when you thought lip gloss couldn't shake off its early noughties image, along comes Glossier's version to prove us all wrong. Available in three shades – clear, holographic and red – this really is a game-changer in every sense of the phrase. Wear on its own for low-key days or layer over lipstick to up the ante.
11. Lidstar, £15
Not one to do things by halves, Glossier launched Lidstar at the Grammy Awards in 2018 on the eyelids of Beyoncé, no less. There are now six shades on offer, all of which lend a shimmery, pearly, fairly irresistible glow when applied to eyelids. In fact, it's pretty addictive stuff.
12. Haloscope, £18
This might just be the ultimate highlighter, given that it provides all the glow plus a hit of hydration thanks to vitamin-rich moisturisers included in the formula. There's three shades to choose from, all as delicious as the other. It's cruelty-free, too.
13. Glossier You, £45
Glossier's first perfume really does smell differently on everyone's skin. But if you're a fan of musky, lightly woody fragrances, you'll like this. A lot. The base notes (those woody scents) are the main attraction but the top notes that do feature are spicy and peppery, as opposed to anything floral.
14. Moisturising Moon Mask, £18
With almond oil, plant-based squalane, and hyaluronic acid, this is one seriously hydrating mask. But more than that, it includes liquorice root and lemon extract to help brighten skin, while honey and aloe work to soothe any redness. It's a lovely treat for your skin.
Everything You Need To Know About Glossier's Universal Pro-Retinol Nightly Renewing Complex
Meet the Glossier Pro-Retinol Nightly Renewing Complex, £30. The 35ml bottle which launched last September is packed with nightly retinol, formulated with a mix of pure retinol (0.5%) and sunflower seed fatty acids. Why sunflower seed fatty acids? They help to counterbalance the less desirable effects of retinol that many experience during use. We're talking dryness, itchiness and sometimes peeling. There are some pretty impressive statistics associated with this new buy too. According to Glossier's own research, 100% of testers said their skin looks and feels renewed, smoother, softer, more radiant, and visibly transformed after just four weeks of using it.
Already ahead of the game and got one waiting for you at home? Use it at night only, as the label duly suggests. Smooth a pea-sized amount onto cleansed skin, allowing it to fully absorb before you use your moisturiser. Use twice a week or every other night at first if you're new to retinol as a whole and if you're worried about sensitivity start out by sandwiching it between two layers of moisturiser - ie. apply your moisturiser first, then the Glosser Pro-Retinol Nightly Renewing Complex and finally another layer of moisturiser.
Glossier Pro-Retinol Nightly Renewing Complex, £30
Product Summary: Meet Glossier's new skincare launch, a nightly retinoid formulated with 0.5% pro-retinol in the form of Retinyl Sunflowerate. That's a mix of pure retinol and sunflower seed fatty acids to you and me. Product Specifications: The nourishing properties of the sunflower seed fatty acids work to counterbalance the less desirable effects often associated with using retinol products, we're talking dryness, itching and occasionally peeling. Pros/Cons: What's not to love about a new Glossier launch? At £30 this is a retinol product worth looking into - retinol buys are usually quite pricey and we rate £30 for a 35ml bottle of this one as reasonable.
Let's Talk About Glossier Boy Brow
Five years (and 4 million sales of Boy Brow) later, Glossier launched its iconic brow-boosting tinted pomade in a warm, coppery shade to cater to redheads. The product, which once garnered a 10,000-strong waitlist, is Glossier’s number one best-seller and is famed for its ability to instantly fluff up and groom brows.
Exploding into the mainstream back in 2015, Boy Brow was originally launched in Black, Brown and Blonde. Then in 2017, Clear was added to the line-up as a universal translucent wax to shape and fix brows. While this was previously the only Glossier option for redheads, Boy Brown in Auburn arrived at last in 2020.
Now, with a full collection of shades available to shop - the buzz around Boy Brow is sure to continue.
What Is GlossiWEAR?
GlossiWEAR is also available on the site (although will not be included in the 20% summer sale), which is essentially a collection of merchandise bearing the brand's moniker. While most merch is, arguably, a bit of a disaster, Glossier's flew off the shelves, proving that it still has major pulling power. From branded duffel bags, hair clips and sandals (still in stock!) almost everything sold out in record timing. Now though, the brand has announced that it will launch yet more items, including a baseball cap, long sleeved top and – wait for it – a hoodie in millennial pink (is there any other colour?)