The Creators Of Euphoria Are Teaming Up To Launch A Beauty Brand

And if it helps create any of the looks we've seen in the show, we're in for a treat.

Updated on17th February 2022 at 3.31pm

Whether you watch Euphoria for the grit, drama, drugs or dress, there's no denying how standout the beauty is. Graphic liner? Neon, block eyeshadow? Glitter tears? It has it all.

The make-up designers behind the looks on the show have garnered quite the Instagram following, documenting BTS footage creating the looks (because who wouldn't want see what glitter was used to create Rue's glitter tears?)...

Followers of the show's lead make-up artist, Donni Davy, will have seen a particularly exciting update: that she, and the creator's behind the show, have teamed up to create their very own make-up line called Half Magic. Here, everything we know so far.

What do we know about the range so far?

It's called Half Magic, and it's a make-up line that will be launching this spring (squee!). 'I can't believe I'm finally able to share this,' says Davy, 'and this is actually real! For the past two years and while filming season 2, I've been secretly working on creating the makeup line of my literal DREAMS. I couldn't be more completely over the moon out of my mind [sic] to introduce Half Magic.'

In the brand's Instagram bio, it says it's from the creators behind Euphoria. Follow the link to the brand's website, and you'll find that 'something weird and beautiful is brewing. Space cowboy or glitter queen? Belle of the ball or neon boy next door? Bold or bolder? Follow your creativity down the rabbit hole and shape-shift into today’s version of you with Half Magic.' Sounds Euphoria-esque, indeed.

What can we expect from the brand?

If Euphoria is anything to go by, you can expect a smorgasbord of glitter, neon and metallics. One thing the brand won't be short of is colour and texture; Donni herself has a penchant for anything sparkly, colourful and luminescent.

You can sign up here to be first to know of product drops and special collections, and follow their Instagram, too, to be kept in the know. Scroll on down for a (potential) taste of what's to come.